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Get The Facts About Selling Your Home Yourself

Have you noticed a lot of For Sale By Owner signs these days

? I mean, have you noticed more of them than you used to see in the past? The fact is that many homeowners need to keep all their home equity instead of paying a real estate commission so that's why they set about to sell their house themselves. In many cases this is not necessarily a good decision because to sell a home is a real job that takes specific skills.

When you make a decision to sell For Sale By Owner you are taking on a project that needs some planning and certainly some organization. Naturally, you will be completely in charge of all marketing activities. If you ask your friends who have already been through the for sale by owner process I suspect you will hear that it takes a lot of time. Most people say it's like having another part-time job and requires attention every day.

Some of the things a seller needs to do in order to sell a house these days involve marketing his or her house online. You will absolutely need daily access to a computer if you're going to get involved in a for sale by owner project. Every day you will be responding to emails because prospective buyers are most likely to see your house posted online. It's still important to use a For Sale By Owner sign in your yard, but it's very likely that buyers will be driving by because they saw your posting on craigslist.com or ebayclassifieds.com.

You'll discover, as I did, that even those buyers working with agents are looking for homes online. People generally expect that a good proportion of homes are not listed on the local multiple listing service because many sellers are not working with brokers, and they want to make sure they see everything on the market. Since the internet became the primary marketing tool for houses for sale, sellers and their brokers have to cooperate with each other in order to make sure that buyers have access to the information they want, when they want it.


That means your job as a seller is to insure that buyers see your classified ad postings online. I've found the best way to achieve this goal is to compose some great subject lines for my long ads full of interesting details to attract my perfect buyers. Oh, and those ads include photos as well. A good trick to take great photographs of your home is to reduce clutter, meaning all your possessions that you don't use everyday. Just box them up and put them in storage while your house is on the market. This trick is actually used by investors and brokers with very expensive homes and it works well with any home.

It allows your house to show well in photos and when people tour it. Everybody enjoys photos of houses that look like magazine photos. I guess we're all familiar with magazine photos that are professionally staged. It's important to remember that your house is competing with professional photos and professionally-staged homes, and that's why you have to make sure your house looks its best when you sell for sale by owner.

by: Leo Kingston
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