If you are not getting the proper response from your consumers, even after trying diverse methods of marketing, it is time for you to try something new and catchy which will surely attract the viewer's attention; aerial advertising. It has been revealed by surveys that aerial marketing results in 20% more responses from consumers.
Gone are the days when airplane banners were merely used for the advertising of smalltime outdoor barbeques or personal messages. Recently large organizations including Fox News, ING Direct and McDonald's have opted for this unique marketing approach due to its effectiveness and immediate outcome.
Traditional mediums used for advertising have their limitations, and higher were the chances of your ad being missed by the audience; what if your potential consumers were watching a different channel when your ad was aired on TV? What is the assurance that the reader will not skip the page of the newspaper containing your ad? How much probability does it have that your flyer that you place on a car's windshield will not end up in the trash without being noticed and read?
Imagine an airplane flying over a crowded arena which could be any sporting event, concert, beach gathering or parade. The buzzing sound of the plane will compel people to look at it and the aerial billboard attached to its tail will convey your ad message in a unique way. Ninety five percent of the people look at the plane after hearing its sound. Can any other media attract this much percentage? Of course not!
The impact and cost ratio of airplane marketing makes it appropriate for any business. A large percentage of the people remember the banner behind the plane, thirty minutes later because of its novel nature. Nearly eighty percent of the people were reported to remember what was being advertised.
Cost of aerial marketing is affordable as compared to traditional marketing approaches. You may have to pay tens of thousands of dollars for a TV commercial while aerial banner will cost you approximately 50 cents per thousand prospects and there is no hidden or extra cost. The major cost, banner design cost, is borne only once and you have to pay only for the time when the plane is in the air!
Awareness about aerial advertising has grown immeasurably in the last few years. Only twenty five percent of the aerial banners were used for business marketing in the past and the rest of the other seventy five percent shares were taken by personal message. These figures are almost reversed today and nearly seventy five percent of airplane banners are used for business ads.