Get Your Music Online And Make Money

Are you hesitant to put your music online? Many bands felt the same way around the end of the 20th Century

. The idea to sell music online had never even occurred to big name bands like Metallica. As a result the recording industry missed a pretty big boat, and is still reeling from some of the decisions that were made during that time. Instead of embracing the web immediately, lawyers preferred to persecute it. From that point the wall between artists and consumers really started to break down. Good news for you if you wanted to create music and a relationship with your fans! But to profit, you have to get connected. When developing your web presence, keep the following considerations in mind:

Go where the money is. iTunes and MP3 are two of the most profitable places in the online music scene. They may take a portion of the sale, but they make up for this fee in the added exposure and convenience given to your fans.

Charge a fair price. If a potential listener can get a Top 40 song for 99 cents, then it really doesn't make any sense to charge double or triple that for a single song. While some prices have increased from the initial $1 asking price, don't try to scalp your audiences.

Use the F word. Okay, not the F word you're probably thinking of, but keep it to four letters: Free. How can you make any money with the power of free? It is an indication of trust and appreciation to your audience. By offering products for free, you are communicating to your audience that they are priceless. This is the type of attitude that creates paying customers.

Give the audience more than a product. Tear down the walls between you and them as much as possible. Not everyone can get a backstage pass in the real world, but with your website or blog, you can post video blogs, speak directly to audience comments and develop a personal relationship with fans all over the world.

Stay at the cutting edge. Technology is constantly changing. With each shift comes a new way to make money. The bands that succeed are the ones who get in the pool early and know how to market themselves. It is easier to establish your name when the competition is low and the interest is high in a new distribution format. Take advantage!

Neglect traditional venues at your own risk. Everything you do should drive sales, so don't think embracing the online world gets you off the hook in the here and now. Performance still accounts for most of a band's revenue, and it's a great way to create fans who will download your music.

by: Gen Wright

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