Getting Listed In Directories

The rules for being listed well in directories are completely different from the rules about getting listed in the search engines

. Your web site needs to be in the most appropriate category, and directories do NOT have the same categories. Plus, some directories allow a 15-word description. Some allow 30 words. Some allow 200 words. Directory submission is very time consuming because you need to have a strategy for different directories. Link popularity goes hand in hand with search engine optimization. Link popularity affects rankings in many major search engines such as FAST Search, Google, and Inktomi.

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Research each directory and the directory categories individually

One of the biggest mistakes people make during directory submission is not doing the necessary research. In order to be listed in a directory (which will be approved by another human being), you must prove that you belong in that directory in the category that you have selected.

The best way to do this is to select the most appropriate category and to write a concise, accurate description that already resembles descriptions in the targeted directory. Reason? Make it easy for the directory editor to approve your submission. If you are able to imitate the editor's style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered

Determine the best description for your web site for each directory

Go to a directory and type in your most important keywords in the search box. Study the different categories and descriptions. Base your site-description style on web sites that were already accepted in that directory.

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If a directory does not have a category for your type of business, suggest a category that is similar to categories already in the directory

Make sure your unique selling proposition (USP) is also in your directory description

Even though your description should resemble the description style of other sites listed in your targeted category, your description should be unique. So if your company specializes in 3 types of services, mention those 3 types of services in your description. If your company targets a particular audience, mention that in your description as well. Just be sure that your description is not identical to other descriptions in your category.

Getting Listed In Directories

By: Martin Richardson

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