Getting More Out Of Your Website
For anybody trying to sell anything these days
, having a great website is just a given. The internet is our number one source of research information, so if you want people to be able to find out about your product, you need a fantastic website that gives your potential consumer or client all the information they need in the easiest possible way.
For example, if you are trying to sell guitars that you custom build, most people who visit your site are going to want to know what type of wood your guitars are made out of. This should be information that is out there and easy to find, not buried somewhere in your website. So for those who want to get more out of their websites, here are a few things to do.
First, keep it simple. A few years ago having a fancy Flash intro on a website was considered a dynamic design element. But the truth is that flashy and dynamic intros and dynamic design accomplishes only one purpose. It keeps your potential consumer one step further from the important information that they have come to your website to find out. A fancy intro is an ineffective focus of a user's attention. If you have an intro, get rid of it. Have the meat of your website right where it needs to be seen when a user navigates to your page.
Usability is also key for an effective website. Navigating your website should be so easy that your grandma or your eight year old nephew can do it without problems. No one should have to spend inordinate amounts of time trying to figure out how to get where they want to go. This is called intuitive design. The usability of your site should feel natural and simple for everyone. Also, don't test the patience of your user with steps and requirements that they must complete before getting what they came to your site for. This will turn users away quickly. If this is a part of your website, get rid of it.
One of the most important parts of having an effective website is simple structure. Maintaining all the content of your site can be difficult if you are trying to build your site from scratch. There is no need to subject yourself to this when there are so many content management systems available to do it for you. Content management systems like Joomla have software and extensions already available that can make the management and editing of the content of your website easier than ever. There is no need to do it all yourself when there are programs already made that will do it for you. Take advantage of these systems. By following these steps, you will be sure to get the most out of your website and get it functioning better than ever.
by: Art Gib
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