Getting Sales Out Of Your Visitors
There are many websites on the Web
There are many websites on the Web. Most "surfers" are looking for specific information. The content of your pages should be informative as well as conversational. People who buy on the Web, are just like you.
Many find it offensive when they find copy which is over-hyped, making moon promising claims. This kind of copy just doesn't work anymore. People surf for entertainment reasons, as well as to find information that proves helpful to their needs.
Consider for a moment, folks are swamped by ads everywhere they look - everyday of their lives! Commercials, billboards, and telemarketers, are a constant slam. They visit a site primarily to find free information, and the ease of a pages "readability," is determined by the pages layout.
It should be:
An Easy read.
Headlines are short and snappy.
Sub-heads are concise, and to the point.
Bullets, convey - ultra-specific benefits.
Content can be scanned.
Think about how you surf the Web. If you come across a huge block of text that is not formatted for the Web. (separated into smaller chunks of information)
Does it not become easy to hit the "back" button!
However, when you find pages where your attention is grabbed by the headlines, having sub-heads that are spot-on to what you are looking for, chances are, you will continue to read that page.
It is neat, user friendly, helpful, as well as interesting. Within the context, you find a story relating to something you have experienced yourself, it becomes all the more personable to you.
As you continue, you find a service or product, that answers your need by helping you to reach a goal, you are much more likely to buy.
People don't like to be "sold." They like to find helpful information which answers their questions, and addresses their needs, and doe so, without them even perceiving a "pitch."
Since you have been a help to them, through information, (showing your first concern is their best interest) you help build their trust, and improve your credibility.
It is these sites, that convert surfers into buyers. These buyers, will then become loyal customers, who in turn will tell their friends about your site.
Word of mouth is still the best advertisement, for the simple reason of personal endorsement. When friends tell friends, the friend knows their reason for telling them is because they enjoyed the experience, and want them to do the same.
This is business at its best. Do you want your sales pages to strike a chord with visitors. and make them want to buy? Take a look at the link below, and see where you can have your sales page rewritten by a professional.
It is a known fact - you could get 300 - 900% or more sales by using proven, successful copy writing techniques.
by: Stephen Monday
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