Getting The Search Engine Optimization Results You Want Quickly

I'll bet it's been a long time since you opened up a phone book

. If your furnace blows the first cold night of the year, who do you turn to? Your computer of course. You Google "furnace repair," find the company that suits you and ring them up. You do this because it is a fast and simple way to get the job done.

Now that the internet is here there are billions of bits of factotum sprinting around cyberspace. All we would every want to know is there for the taking. When the furnace fails us in the middle of that cold, cold night, we no longer need to wring our hands in futility. We can find the website to fulfill our every need including that one. We use search engines to quickly and easily sift through all that exists on the internet and deliver us the exact piece of information we seek. That bit of information may be right up there on top of the search results list to boot. All we need do is click on the link and off we go to the appropriate website. The phone number of the nearest furnace repair person is staring us in the face. We dial the number and furnace repair guy is headed to our home and our salvation.

It is that easy to find what you are looking for on the internet. It takes seconds. All information is located in one place and simple to dig up. The search engines such as Google, Yahoo and Bing filter through thousands of pages to give you the most relevant results. The majority of users have no idea how search engines work. Most of them don't care but they certainly appreciate them.

For those who do care, how does this happen? How do the search engines figure out which sites to list first? Everyone does know the sites appearing at the top of the list are the ones that will get the most clicks. The fact is how the search engine locates a site depends greatly on how the site is created.

The websites that rank highest in searches are often optimized for search engines. Search Engine Optimization improves the visibility of a website and makes it rank higher in search engine results. For businesses, it's a great marketing strategy. When building a website the designer considers a variety of factors.

He knows how search engines behave and what his target audience is seeking. He then considers the actual terms that the seeker types into Google. In the instance of the middle of the night cold guy with the defunct furnace, he probably googled something like "furnace repair in Oshkosh" (providing he was cold in Oshkosh). The search engines grab those words, called keywords, and search the net for a match. They find those selfsame words and place them on top of the results list.

For businesses it's a boom. They can create websites that are search engine friendly and you'll be more likely to find them. Website designs, menus, images, and content can all be optimized for search engines. Search Engine Optimization benefits consumers too. Because search engines look for those keywords you're less likely to find a repair man in San Diego when you need someone to fix your furnace in Tulsa.

Search engines have greatly enhanced our ability to find information on the internet. It takes minutes to find what we are after instead of hours searching through paper pages of stuff. We can search for a business online and get a phone number before we could even open up a phone directory. Search engines allow us to get the information we seek quickly and painlessly.

by: William Salter

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