Getting Traffic to your Free Web Store

Getting Traffic to your Free Web Store

Getting Traffic to your Free Web Store

After you build store for online retail, there's still a lot more to do. One of the most important things for you to focus on for your free web store is to target quality traffic that converts. There is no easy way to do this, but there are several approaches you can take.

First , do the most basic on-page search engine optimization. Here, you will need to tweak several elements within your free web store, such as the code and the content. For you to be able to properly do that, you must have the keywords to target ready. Take your niche - shoes, bags, apparel, pet products and do a simple search for it on any of the major search engines such as Google, Yahoo or Bing. You'll see that several websites, not all of them eCommerce stores, are ranking high for the keywords. These will be your competition. You need to think of finding ways to get your free web store to rank among them so that when a potential buyer does a search for ecommerce stores offering the same thing as you, your free web store will be top of mind.

Now, you need to start discovering other terms that potential buyers will use to find the products they would need. So, let's go back to the niche for your free web store. Say, you're doing shoes. You need to find a keyword research tool to help you understand the volume of searches being done on a monthly basis for the keyword sets. Remember, a keyword isn't just one word, it could be a string of words or even a short phrase that users will type in to that search box to access ecommerce stores that rank for it. When you find the right tool to help you do the keyword research (we recommend Google's External Keyword Tool). Type in the broad term "shoes" as well as others related to it such as "shoes for sale", "rubber shoes for sale", "selling leather shoes" and more. You'll see that the tool will generate a list of keywords for you with their corresponding search volumes. Now combine this with your competition (found earlier on Google) to narrow down the first few keywords that you will need to target for your free web store. Aside from optimizing your content for those keywords, you will also need to include it in your page titles, meta descriptions, and heading tags.

Another easy way to target quality visitors for your free web store is via external link building. Get the same set of keywords you are targeting for your ecommerce store. Then, look for ways to get links from outside your website to point to your free web store and use the said keywords as anchor text. For instance, if you are making a comment in a blog that you find interesting, instead of using your name, you can use "Rubber Shoes Online Store" - which is your target keyword, and then add your website. The name "Rubber Shoes Online Store" then automatically becomes the anchor text for your website. Neat little trick but it won't work all the time because there are a lot of no-follow websites out there.

Be creative in looking for ways to get the keywords into your free web store and to find links that point to it using keywords as anchor text. This will help you rank in the results page for your target keywords and eventually drive more visitors to your ecommerce stores.

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