Getting Your Market's Attention Through Effective Web Content Strategy

Here is a great secret for writing headlines

Here is a great secret for writing headlines. If you're not a headline guru, here's the hot tip. Head over to amazon.com. Look at headlines and bullets for some web content strategy. This is the easiest way for you to start to become a copywriting whiz overnight. I can't remember where I learnt this one as I practice it for my SEO services site, but I rarely hear it spoken about.

Let's just say you've got a website about golf. Go to amazon.com/books. Amazon, Zappos, eBay and a whole lot of different websites that are leaders in their field are testing fanatics. If you go over there, copy what they're doing and you will be well on your way because they're doing all the testing for you and you can just copy and paste it. If you're building an e commerce site, you should head over to Zappos and model what it is that they're doing for your own niche. Say, for my SEO blog, I head to Amazon for book titles about SEO or internet marketing.

When it comes to writing content, Amazon is only looking to display the most relevant information to the user when they type it in. So they know what books are selling, and books are a fantastic way for testing of a headline. For example, someone's book is titled: 'Zen Golf: Mastering the Mental Game.' That right there could be a fantastic title because Amazon is telling me that out of all of the books on Amazon, this is probably their top selling book. They're only going to rank the top selling things at the top. People have voted with their dollars.

So this is a fantastic research tool and the copy reads: 'A revolutionary method proved for the weekend golfer to significantly improve your distance and accuracy from day one.' That right there is a good web content strategy. You can take that. That could be incorporated into your website. That could be part of the descriptions that you write for your YouTube things. It can help you write title tags for your videos, for your own website. It can help you do bullets.

Then you can dig even deeper. Amazon is nice enough to display the back cover of the book. A lot of books have the bullet points on the back. These book companies are out there spending millions of dollars with their copywriters to research. If you have an SEO company, you can benefit a lot from their competitive SEO book titles.

You shouldn't judge a book by its cover but most people judge a book by its cover. So what book sellers do is, they want to make sure that they hook you on looking at the book.

You look at the front cover. Ideal web content strategy needs to grab your attention. That title tag will grab your attention. Then on the back cover they will try and draw you in with their bullet points and then hopefully you'll go and buy it. If you're writing copy for your landing page, here are some ideas to kick start you writing copy. 'Focus on changes that most positively affect results.' Then there is a little bit of a blurb. Some books you will see on the back of them they've got a whole lot of bullet points. These are things that these book companies have researched, to find here are the most important bits of copy. This is a very easy way.

by: Jimmy Cox

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