Getting Your website Right

The temptation to rush through the creation of your website can force you to compromise

on a great many fundamentally important aspects of solid website operation - compromises that you will ultimately need to go back and correct. The trick is to get it right the first time, leaving changing your website for those infrequent times when you change your corporate look or shift your company's message.

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There are a number of things you need to consider when constructing your website so as to avoid the costly revisions later on. It should also be noted that many times, despite the good intentions, the revisions you are intending to make never seem to get made, as you become to busy to tend to them. The result then, is that you are stuck with a deficient website.

So what are those elements you need to keep in mind? Tudog has a few questions you should be asking yourself. They are:

1. What is the purpose of this website?

There are a number of legitimate functions a website can serve. For example a website can be set up as a means of disseminating information. It can also be an online example of your company's skills and expertise. Whatever the purpose, you must have it clearly and well defined before you start considering other aspects of website development.

2. What should be my user paths?

The navigation you incorporate into the website with significantly influence the experience your visitors will have, how long they will stay, and how successful they will be in extracting from the website what they wanted (and what you wanted them to get out of it). User paths need to be logical, clear, easy to follow, and categorized in language that is common and typical. You do not want to create links that people cannot understand or send them through a maze to get to where they want to go.

3. How do I want the site to look?

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The appearance of your website will greatly influence the extent to which you are able to extract from the website the full potential of your effort. The development of the look of your site begins with the corporate identity of your company. The website should be consistent with this look. In addition, you should consider what "feel" you want the website to have. For example, a financial services website might want a "safe and established" feel, while a technology company might want to demonstrate its technical savvy or communicate its high technology image.

Getting Your website Right

By: Martin Richardson

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