Getting kinky With Your Customers

Now dont get me wrong, Im not saying you have to go to bed with them (that is

, unless youre a bed manufacturer). Im saying that you need to start showing a little enthusiasm and appreciation. Rub your customer up the right way and youll win them over for life. Fluff up their feathers and show them a nonchalance attitude and youre in for some serious debasement for all the world to see.

Customer Intimacy is a term used in marketing that refers to a companys ability to create a relationship with a customer based on trust and loyalty. To know the name of the customer before he/she has to tell it to you is the starting point of building this relationship. Thanks to the internet revolution and social media (in particular) this very relationship has been moved up a notch or two!

In addition to names and faces, you now have to know their likes, their dislikes, their lifestyle, their family status, all of their previous interactions with your business, their contact details; and most importantly they expect that you will know all of this because its all out there on the internet and all thats required of you is that you make the effort to find it.

What was once good business practice has in fact turned into quite the cumbersome task of gathering and continuously updating a database of information and there is no direct link between it and your profit margin! Its about showing a good face and keeping that face clean. Its about putting your best foot forward and showing customers that you have the upper hand over your competitors when it comes to showing your appreciation.

Imagine old Mrs Tanners surprise when she calls into the office about a complaint she made a few days ago. Unknown to her, all of her details appear on your database and when shes greeted by name and confirms the nature of her call is, in fact, the very same complaint and shes told about the status of her complaint before she can even ask about it you can be sure old Mrs Tanners going to be quite chuffed about the fact that she was remembered.

Digitizing your company means Mrs Tanners is probably not that old, and shes also expecting to just confirm all her details with you. She now expects you to reply to her comment on your Facebook wall and apologise for her having to complain about anything in the first place. You will then contact Mrs Tanners privately and arrange to sort her problem out after which you will hope that she decides to pass a second comment on your wall about the great service she received from you.

How great would Mrs Tanners feel? We believe strongly in achieving customer intimacy with our clients at Digital by Design, and would like you to rate us as number one when it comes to hearing your needs and giving you the service you deserve!

For all of your social media needs contact us on 087-809-3221, check out our monthly DbyD eBook series: http://issuu.com/digitalbydesgn, Like our Facebook page (Digital by Design), our blog (dbdblogs.wordpress.com), website (http://www.digitalbydesign.co.za), follow us on Twitter @DigitlbyDesign or simply email us at info@digitalbydesign.co.za and dont forget to check out our website www.digitalbydesign.co.za to view our extensive portfolio and what we can do for you!

by: DbyD

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