The PPC cost, for now, is less expensive than Google but not really by a whole lot
. You shouldnot decide to use Facebook PPC because of price as much as because of how you really drill down to create your target audience. And, there's much less competition. You can pay for either on a Pay Per Click (CPC) or a Pay Per Impression (CPM). It's recommended that you pay per click, particularly until you figure out what's working for you and what is not. You will also be told the price range that you should remain between if you want your ad shown. Of the few ads that have been written, it's been recommended thatyou stay around $1 per click.