Gift Cards As Marketing Tools For Cleaning Service

Gift Cards As Marketing Tools For Cleaning Service

Retail gift cards is an ever ballooning industry and with each passing year one sees further growth especially during the holidays. And this is one aspect of the maid service business than remains untapped. Gift certificates for maid's services may seem to be a far fetched idea but one can actually earn a lot for this kind of marketing. This may not be a well explored option because of the lack of a high density area where people can mingle about and discuss cleaning services. But the bigger reason is the non use of this untapped market with the lack of knowledge in making this marketing avenue a cash cow for the service.

The business of cleaning bases its model on being able to repeat the service over and over again for considerations. Many players are able to perform well, but having a one time unseen job scares many service providers. Services falter after the first try, and this result makes the option of making gift certificates as an option unappealing to many service providers. There are two avenues which have a little issue. Both the service provider and the gift certificate holder do not know how to value the gift certificate. Expectations differences occur with the value printed on the certificate because the business operates on the work place condition contingency. One hundred dollar certificates would provide different amounts of services depending upon the condition of the home and the size of the cleaning area. When expectations are not met, the holder becomes disappointed and even irate. This would end up losing more than gaining on the work, thus the tendency to be lackadaisical in exploring this option.

But this dilemma can be remedied. Here are some of the ways this can be addressed.

1) Ask questions. By inquiring about the buyer as to the recipients circumstances, one can gauge the services to be rendered for that particular gift certificate. This would help in making an adequate presentation as to the service to be provided once the certificate would be redeemed.

2) Make suggestions. A realistic advice on what the cost of the gift certificate would purchase in services would bridge the gap between expectations and deliverables. People would generally accept their limitations once they have been apprised of it. What is key is managing one's expectations so that there would be lesser hassle in the long run.

3) Communication. Being clear and specific about the services to be provided would help create a rapport between the service provider and the would be client. By seeking out to find what the immediate priority is and one would be able to address their needs within the budget specifications. By informing them clearly of what would be included in the certificate would help in making the client better understand their options in the limited value that they have in possession.

These are the ways people may realize the potential for this marketing tool. By asking questions, making suggestions and communicating with the gift certificate holder, one would be able to make more in this area. What is more important is that once in their door, one can make the gift certificate holder a repeat client.

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