Give Customers A Positive Shopping Experience Online

Dont skimp on planning

Dont skimp on planning

Any venture should be carefully planned so start with a brief. If you are new to the ecommerce industry it can be a good idea to check your competitors websites - it can give you a vision of how your electronic business should be organised. You need to consider what goods and services you are going to offer online, how the payment can be processed, where you can deliver and how much you are going to charge for delivery.

Find a domain name

There are various ways how to draw in traffic to your ecommerce website but if you want first-time visitors to come back make sure your domain has a proper name.It should communicate your business idea, give visitors a clue on what you offer them and be easy to remember.It can be your company name if it is not too complicated or words relevant to your type of business. Sometimes word combinations which seem to be very simple turn out to be confusing when typed into the address field.

Build a website

There are a few requirements for a successful website: clear structure, easy navigation and relevant content. You might want to say lots of important facts to your ecommerce website visitors but always stick to the point. Your company overview, information on products, customer testimonials and contact details are essential sections for ecommerce websites and should have relevant names for customers to know where to head for the necessary information. Pages should be connected by clickable links to reduce searching time. Besides, search tools which allow filtering products by category, price or brand are a must for ecommerce websites. They minimise the number of clicks and allow customers to access the necessary section at the click of a mouse.

Keep it simple

When designing your first ecommerce website, you might be tempted to go for special effects: animation, graphics, sounds and others. But dont forget that your main objective is to sell so visuals and sound effects shouldnt distract visitors from your products. Choose solid colours and readable fonts; add a few images to communicate the main idea. Test whether all pages are easily accessible and read correctly in various browsers. Your customers may have a slow Internet connection so make sure they dont need to wait for ages to view a page. If you want to have both attractive design and properly written content, hire a reputable web design agency which can help you with it.If you want to give online visitors a positive shopping experience, design your website with shoppers in mind. These simple tips may help you give a good start to your online business and turn your first ecommerce website into a place where customers want to return.

by: Paul Smith

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