Give Impact to Your Articles!
Give Impact to Your Articles!
Give Impact to Your Articles!
Article Marketing is one of the best methods to drive traffic to your webpage with minimal or no cost. It is a method that can still reap you returns many years down the road as long as your article exists online and is being searched for and read.
There is no perfect way of writing an article as it is more of an art but there are areas where it is skill-related, which means you can learn to improve yourself. We were not really prepared in school to write for marketing, but as an internet marketer, this skill is essential and it is a daily affair to market online. It pays to practice, like any art. So, the more you write, the better you will get in the articulation of your thoughts and ideas.
I'm writing this brief guide because while having several internet marketing peer meetings, I saw that members didn't know how to start writing for article submission and many think they can't write. Hence they ended up procrastinating, which of course equates to no action taken. Taking no action or too little action is the number one failure on Internet Marketing. I hope that my two cents' worth of humble experience could offer a kick start for people facing the same obstacle.
Choosing a Topic and doing keyword research
The first step to writing an article is to decide on the topic. It could go hand in hand with keywords research. It can help you narrow down your topic and niche. 'Inch-wide-mile- deep' strategy works well. If you are writing an article just because you feel like it, it does not guarantee you a big audience. It is imperative to do keyword research. It will help you determine the words that go to your tag, headline and body. This means your article will be search engine optimized for the relevant key words.
Headline
An article comprises of headline, body and resource box. Your article will appear with tons of information. A headline does its job by hooking the target audience to read your article. Less than desired readership means lack of exposure and failed marketing. First impression counts and you have two seconds to capture your reader. Just as everyone judges the book by its cover, an article is judged by its title. This is very true in this current era where we are bombarded with information every single second.
There are 3 aspects that your Headline could have:
1. Send a message directly to your target audience
2. Place an Immediate Benefit
3. Be as specific and relevant as possible. i.e. make sure your headline does what it is suppose to do.
The key to a good headline is your ability to differentiate yourself from the others.
A few quick tips I picked up to attract attention to your headline. Startle your readers with your headline, for example, Why Piggy Banks Fail You. Provocative headlines like Your Headline Stinks could attract more than How to Write A Good Headline. Spelling out the benefits of your article is straight forward and attractive, such as Win Yourself a Wife in 3 months. Listing the number benefits or strategies, etc is a popular way to write a headline too. It may be that people like to know exactly what to expect from reading an article, especially busy people or people with short attention span. Therefore headlines like 10 Ways to Reduce Your Abdominal Fat, 7 Places Not to Be Missed for Honeymoon, 15 Things You Do Not Want Your Child to Miss Out Teaching Your Child About Money sprout. Fear, pain and other emotions can work well for a headline too, such as Drinking Milk Can Cost Your Health.
You need to target your headline to your niche audience and yet be inclusive of those who are not. As you can see this is the part that requires some creativity.
Article Summary
Article directories allow writers to provide an overview about their article, therefore providing the reader an idea of what to expect. Whilst it is not necessary to summarize the whole article, it is powerful to be able to convert the potential reader into a reader by highlighting the benefits, liken to what a trailer of a movie does, entice.
Approach to Body
The simplest and most effective formula to address a topic is to find a problem and provide a solution. Why? Because people can connect with the problem and if they have the problem, they would be eager to read to find out if it can help them in any way. Hence, it is essential that you follow a general flow as shown below:
Step 1: State the problem
Step 2: Agitate the problem
Step 3: Provide the Solution
Stating the problem
This is where your skill as a writer shows. Story- tell your experience having the problem. People love good stories. It is when they could relate to you and you could build up credential with the reader. The key point is to make the reader aware of your knowledge and justify why he should be listening to you. Story telling, where relevant, could prove to the reader your experience in overcoming a problem they are facing.
Agitating the problem
The story telling will slowly warm up your readers and will be able to better connect with the writer. The next step you could do is to agitate the problem you are providing a solution to.
Here are two examples:
"Golf for kids is great, but did you know you risk exposing them to skin cancer earlier?"
"The first action you take when you receive money will determine whether you are rich or poor"
You don't want to agitate the reader too much, as the reader may feel uncomfortable and may not want to read on, so just keep it short and sharp and move on to the solution.
Providing the Solution
List the features and the benefits of the features of your solution. Remember not to assume that the reader knows what you are implying. Spell it out clearly. This is where you sell your unique quality.
By this point you should be quite well connected to the reader. This is where you need to stimulate the reader's emotion a little in order to lead your reader to follow you to your website. This part requires you to rationale with logic and to target one of the following feelings. It is also to be done tactfully for best result. You do not want to appear to be pushing your readers to benefit yourself.
Profit - e.g. you can make more $$ in 1yr than in a life time
Pride - e.g. you will feel like a millionaire
Pleasure - e.g. can you feel the happiness?
Approval - e.g. imagine the faces when they acknowledge you
Pain - e.g. I don't want you to suffer
Fear - e.g. unfortunately he didn't take my advice and look at where he is today
Build up the value
Once you have stimulated the reader's emotion, the next step is quantifying the value of it. Whether you are trying to sell something or just writing an article, it is essential that you substantiate it. This is the time to build up massive value on what you have offered or have to offer.
For example, if my article offers a solution to help kids manage money, I could provide brief accounts of testimonials on how it helped a particular child stop whining for toys at the shop or how much he saved every month compared to before knowing about the solution I provided.
Your reader will be checking for your expertise in this area, so it is important be accurate, authentic and professional, to provide good quality information and establish your reputation with the reader.
Resource Box
Some say the Resource Box is a call-to-action. It pays to utilize the resource box well as it drives traffic to your main website. Having an appealing resource box will secure the likelihood that they are through your main door. The body of the article is where you provide value, the resource box is where you get returns for the value provided.
The following are essentials in your resource box:
1. Name
2. Website address
3. Your pitch about yourself and your expertise
4. Call to action
Your pitch about yourself and your expertise: This is where you sell yourself. You could write a few sentences that encapsulates the essence of yourself, your expertise, achievements or experience. You could include a few key dates to prove credibility, but do not bore your reader with resume-like details. Call to action: Your call to action could be to lead them to your webpage to buy from you or to opt-in for a newsletter or contribute to your list building by offering a free report or digital product. You should be concise when writing for the resource box. Do not spam the reader with all the websites you have or turn the reader off with too much detail in your achievements. The resource box is usually limited, so it makes sense to write what matters most.
Shape up your articles to market with Impact!! If you love article writing, you may want to make sure you don't miss out on these few fundamental steps. It could make a small difference in whether your reader reads it or not. Check out this small guide that I have compiled and learn to make a difference to your readers.
Now Pay Close Attention --
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