Give Your Home An Added Advantage When Selling It

Doesn't it seem like there are lots of houses for sale these days

? Are you wondering how to stand out from the crowd when you get ready to sell your house? I have a suggestion to help you out, and I know it works because I've done this myself more than once. I'm talking about holding an open house yourself.

First you have to schedule it, and advertise it, and then open your doors to visitors on the date and at the time scheduled. Now, I'll bet you're wondering if this is possible if you have listed it with a broker, is that right? Well, the fact is that you didn't sign away your rights to market your house yourself when you signed a listing agreement with him. In fact, the main purpose of a listing agreement is to guarantee your broker a commission when the house sells, regardless of who locates a buyer.

So, let's go over some facts:

You still have the right to sell your house and you certainly have the motivation to sell your house. Plus, you are the greatest living expert on your house. So, I ask you, doesn't that mean you are the best person to hold an open house? Actually, it is your gracious and knowledgeable presence that attracts buyers to your advertisements and to your house when they visit.

Personally, I can always feel a difference when I drive around and notice houses with Open House signs and I stop by to view the house. When the owner is holding the open house it's usually a friendly, inviting experience, and that ambience can affect prospective buyers who are interested.

And here's another fact for you - your agent doesn't sell your house anyway, not really. Your agent shows your house and most of the time the house sells itself. Buyers don't especially appreciate anyone trying to sell them anything, but they will know the house they want as soon as they see it. That's just how it works for all of us.

But your agent definitely earns his or her commission when you sell your house. The work of closing a transaction begins when a buyer makes an offer, and then the process of inspection, financing and closing begins in earnest. What matters is getting the buyer through all the necessary hoops to close the transaction, not who attracted the buyer in the first place. Make your house stand out by getting involved in the marketing and holding an open house yourself.

by: Leo Kingston

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