Give Your Marketing Efforts That Extra Edge

Have you been looking around for a tool to give your marketing efforts just that winning advantage

? You must have been doing marketing surveys to understand your customer profile as well as gain feedback on the product/service mix that you provide. Now add sms surveys and text surveys to power your marketing strategy. This means that you use a tool which has speed on its side and you can reach your customers on the go. No more messy reams of paper which need to be sorted through a thoroughly annoying process for both the respondent and surveyor.

SMS surveys allow you to create an interactive survey, conducted on cellular phones using short message service (SMS). It enables members of public and more importantly, your customers, to provide feedback and opinions using entirely automated communication media. Responses are registered using widely accepted SMS (Text) based technology which set up sms survey based response logic. Automated management information systems (MIS) automatically summarize the data using graphically tools allowing you to easily view, compare and analyze SMS responses.

A major advantage of text surveys is that no additional administration is needed to register the response. The system is completely automated ensuring immediate data/statistics availability and hence saving administrative costs. It is also possible to provide a value added service to your customers by means of a website, where opinions of others may be viewed on certain issues on a national/international basis.

Skilful keyword management would trigger responses to help you keep your finger on the pulse of the customer, both existing and potential. Advanced routing would enable you to organize default response handling and automatic data collection and interpretation. Be careful about the provider you choose: a smart provider will enable you to design, create and distribute your text surveys/sms surveys. Sequencing outbound messaging in case of multi-step surveys is another critical aspect which needs to be planned before going into distribution mode. Go ahead and display your marketing savvy by harnessing this tool and reel in the profits.

by: maria gini

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