Give your website a boost with PPC Bid Management

Give your website a boost with PPC Bid Management

Pay Per Click (PPC) is one method of internet marketing. In this method, phrases or keywords are used to direct traffic to the company and sell products. A click will lead a visitor to the website of the advertiser and for each such click, the advertiser pays. This method is used on search engines such as Google, Search Yahoo and Mica. The ad becomes a sponsored listing. To get the top position, the advertiser bids for keywords which can be used in their copy. Higher the bid, higher will be the position of the ad. The bid amount is what is paid for a click.

When you are looking for anything like a product or article or information on the web, you key in a phrase or keyword in your preferred search engine. It throws up results and your keyword will show you many sites. The topmost among those sites is the one that has made the highest bid for the keyword. Thus, the business will advance with more visitors.

To master PPC bid management, you need to first estimate how much you are willing to bid for a keyword or cost per click (CPC). This can be different for different search engines and also for keywords. If you know the usual cost of bids at the time, which is between $0.25 and $5, you can arrive at a figure for your bids. To start, choose the mean of this range. Once your ad is up and visitors start to see it, then you can see how your sales are faring and then make changes to the CPC.

The top spot is usually very expensive and you may end up spending more money than resulting sales because surfers are likely to type in different keywords before they get to what they want. It is better if you are placed at the fifth position or so at first.

If you are already using this advertising technique, go over your profit and loss account to see which search engine is bringing in maximum profit. Check the ranking of your ad and try to reposition them if they are low.

There may be bid gaps sometimes which will look something like, $0.40, 0.39, gap, 0.20, 0.19 and so on. These bid gaps should be taken advantage of so that you can out in more money elsewhere. Some lower-priced keywords work better while sometimes those with higher bid price don't work so well.

There are many tools you can use for bid management, widely divided into web-based and PC-based services. The Return of Investment (ROI) checking tools help you identify the profitable keywords and search engines. Other such tools will help you track several aspects such as bids of your competitor, reports for specific parties and likewise. PPC bid management has established itself as an advertising technique that many companies fall back on amid rising costs and other restrictions.

If you want to learn more on how your business can benefit from increased traffic you can

click here and enjoy the true benefits that comes with more visitors in you business.

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