The product is determined by its quality.That is obvious.Onthe other hand it very vital to choose a brandd name.Giving the name to the product is termed as branding.The determination of the demand for any type of product is influenced by its quality.Similarly.The packaging also plays the vital role.Above all the name that the product has got is determined .The general public get to touch with the product that has got a brand name.This name may create impression on there mind.This automatically creates demand for that particular product.Hence the name of the product is very essential for its promotion.Apart from the name of the product ,its quality,packaging and other factors too determine the demand.Hence branding is very crucial.There are lots of products in the market some has its own demand other do not.Why?Mainly because of the packaging and the choice of choosing the brand for it.For example addidas.This is the name for the product which is special hence it has its own demand.Other are shoes item like converse in comparison to the addidas it has low demand.May be due to the product quality and the brand name.For a perfect marketer one should keep in mind what name to provide to the product before it reaches the market.For example pepsi ,cold drink.It has huge demand and obviously the liqour quality is superb.Like it or not.
Hence branding is very important for the product promotion and to create demand.