Global SaaS-based BI Market 2009 2013

Global SaaS-based BI Market 2009 2013

Global SaaS-based BI Market 2009 2013

SaaS (Software-as-a-Service)-based BI (Business Intelligence) comprises applications that help in business decision making process, subscribed as web-based service. It provides an online environment for data collecting, analyzing, forecasting, etc., instead of implementing the BI software.

Source: SaaS Market

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The SaaS-based BI is a web-based service that provides applications and technologies for decision support systems, query & reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining activities. These services are either a part of enterprise operations, or are required to meet specific business related requirement for project, department or division. The data analysis, reporting, and query tools help business users synthesize valuable information from it.

The traditional pricing model comprises implementation of pre-packaged software on premise. This traditional pricing model was replaced by the need-based pricing model during the global meltdown, as it provided a cost-effective alternative. With the need based model, the companies can access a software-as-a-service instead of implementing the entire pre-packaged software. Moreover, the SaaS-based BI vendors are offering their customers flexible payment options depending on their usage. Such payment options include subscription with recurring fee, transaction based pricing, and ad-based revenue (or pay per click). Also, these vendors are bundling different services incorporating product training as part of a package contract and providing custom upgrades.

The Saas-based BI market has witnessed a growth due to companies investing in this software for ensuring cost effectiveness. The companies that are challenged in their BI capabilities due to lack of budget for infrastructure and staff, availed BI capabilities through SaaS-based BI. Further, presently, the shift from the traditional large-scale production to mass customization with increased emphasis on flexibility in business model is leading to increase in the demand for BI service. Thus, new versions of applications or environments can be quickly built through SaaS-based BI. These include performance metrics or customization of the workflow of back-office operations etc., without the need for placing order and waiting for new software installation.

This report by TechNavio Insights highlights the current and future market potential of the Global SaaS-based BI Market. Further it discusses trends, drivers, growth inhibitors. It also profiles a few major vendors in the market.

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