Go Green : Recycle Your Ppc Campaigns Part 2

After you have optimized your search engine marketing strategies to leverage various pay per click efforts, you must understand the need for templates

. If you plan to use your PPC work for next time, then you can surely run a successful campaign with some required changes. As a smart PPC expert, you should understand the importance of template because if you have a simpler template, then you can easily format it for ad hoc optimization reports, weekly reports and monthly reports which will also lead to efficient bid management. Once you know about the template, you can strengthen your PPC campaign management and search engine marketing also. Your pay per click advertising campaign, if supported by relevant keywords will help you reap maximum profits from your PPC advertising campaign. Your idea of recycling your paid search campaigns will help you utilize your resources in various other tasks like search engine marketing.

Ideally, you should set aside a list of common keywords for your pay per click advertising campaign so that your users can easily find your product.. You can also use concatenate and vlookup formulas in your excel files to save your time because through these formulas, you can re use your PPC advertisements for the next launch. You can use these formulas as they are specially designed for re-use. If you get data from multiple sources, then you can make use of these formulas to fasten your PPC campaign management.

As a smart PPC marketer, you should also create e-mail template for daily communication needs because it will save you a lot of time and you can use this time in developing an effective pay per click advertising campaign. If your templates are already ready, then you need waste your time on these things and instead you can streamline your PPC campaign management. If you know well about search engine marketing and pay per click advertising, then you should be able to distinguish between paid and unpaid search handled by you and your team. After you have identified both the paid and unpaid PPC search, you can now find synergies between both the programmes.

Once you get data for your PPC campaign, you can use it for search engine marketing activities also. If you are looking for both PPC and search engine marketing success, then you must try and leverage paid search data for your search engine optimization as well. Your pay per click keywords with high impression rate and greater convertibility will be the real targets for your SEO efforts also.

by: Nimit Shah

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