Gold mine in Xinjiang bears clothing consumption
Gold mine in Xinjiang bears clothing consumption
In the busy street next to a seat among high-rise buildings, department stores, shopping centers with row upon row of signs; street pedestrian traffic rush, beautiful dress exudes a stylish atmosphere; in bright and spacious mall, an array of various clothing brands and international famous brand clothing from time to time appeared. Urumqi City, Xinjiang political, economic and cultural center and the center of commerce and trade, retail and wholesale business represents about 60% of Xinjiang, Urumqi, although only 200 million people, but shopping malls, department stores springing up, one after open business popular, and gradually formed a few full-scale commercial circles. Zhongshan Road shopping district, Red Hill shopping district, friendly business district, shopping district Railway Bureau, Erdaoqiao shopping district became a clothing brand new development platform.
"Xinjiang is a very strong purchasing power of consumers, especially in the high-end brand in the huge market potential here," Tatsuno famous Plaza Investment Manager Malu Jun said with deep feeling: "In such a fiercely competitive department store industry in Xinjiang where, every year 30 % growth, indicating we were still making money. department store growth of over 19%, survival should be no problem. "
Tatsuno famous plaza is a large fashion-oriented casual apparel brand stores, 163 brands available, mostly for the upscale women's. In Tatsuno, reporters were visited several brand counters, found that many sales of the brand are among the best in the country, such as Joiay, Enman Lin, fashion show, etc.. Mia's Hall stopped 15 minutes, customers flocked to staff who "welcome" reception words one after another, Mia's manager told reporters, Mia's summer is usually in the 980? 1280 yuan / piece about winter in 1390? 1690 yuan / piece between the sales of 30 million per month, ranking top provinces. Tatsuno call center staff ping said, here's consumers increasingly price sensitive and more focused on quality and personalized apparel.
Excellent situation in the high-end stores, upscale malls are not inferior. Xinjiang Xinjiang, high-end stores by the century shops and Dan Lu Jinhua Fashion Square 2 monopoly, Tianshan Department Store is also gradually move closer to him. As the market becomes more differentiated, growing demand for high-end, high-grade promotion rate of branded apparel market growing, large brands are optimistic about the potential of this huge market.
It is reported that 2002 was a high-end apparel brand in Urumqi, a watershed before, many consumers only know Goldlion, Montagut, that these are big brands. Since 2002, with the Ports, BALLY, BOSS, Dunhill and other premium brand was introduced in Xinjiang, high-end apparel brand consumer awareness skyrocketed. Some brands had more than 100 million a year in sales, now can do 600 per year? 7 million yuan.
Urumqi, this high level of consumption for many of the industry do not understand. Just more than 200 million people, why are there such high sales capacity?
Xinjiang, Zhang Zhi Apparel Association introduced a wide range of population structure is a major reason for this phenomenon, Xinjiang is a province of the population structure are very special, with the Han, Uygur, Kazak, Hui, Mongolian and other 49 ethnic minority population about 49%, some of them were very close to the consumption of ideas and abroad, like excessive consumption, promotion of high consumption, like the leading fashion department stores such goods.
It was learned that Xinjiang is located in the border areas, administrative units income is generally higher than mainland cities, but the relatively slow pace of work, purchase, car pressure is also lower than the average level of domestic cities. With rising income levels, spare time, entertainment, shopping has become a new way of life here, people.
Despite the high-end apparel brand consumer Xinjiang strong, but far less than the total sales in some developed cities in the Mainland, Xinjiang is vast, scattered population, the high-end apparel sales channels is difficult to extend to some small cities. Another difference is also a major cause of climate, the Xinjiang four distinct seasons, winter long, Yahuo, replacement rates are relatively high. In Beijing, Shanghai to sell the four seasons, but can only sell two seasons in Xinjiang.
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