Golden Week: Appliance Stores Overall Sales Rose 175% - Gome, Suning, Yongle - Hc Network Appliance

From the country before the United States, Suning

, Yongle and other home appliances stores understand that "11" Golden Week 7 days a household appliance market, the overall sales volume is equivalent to normal 30 to 40 days of sales. Overall, 05 "11" golden weeks of sales compared with last year, an increase of 175%, and "51" compared to the growth rate of 120% or more.

Yongle official said, as a continuation of the Golden Week promotion, the overall consumer electronics market is expected in October will continue to maintain a good momentum. After the entry of cooler weather in October, air conditioners, refrigerators will gradually "cool" down and will be followed by a washing machine, kitchen, etc. season. Suning also believed that, from the postganglionic to end flat panel TV sales will continue to rise, Year's Day will be another flat panel TV sales of high ground.

TV: the biggest home appliances market bright spot

The "11" golden weeks, the TV consumption to a "blowout", the national U.S. data show that sales of color TV sets accounted for 35% of total household appliances, up last year's "11" With more than 3 times growth. In Suning, "11" color TV sales in the first two days the second weekend is equivalent to three times normal. LCD, plasma TV in the sales in the proportion of 70% over the same period in 2004 55% move up by 15 points.

Continuing price cuts almost a flat panel TV themes. A 42-inch flat-panel TV, 04 "11" the magic price is 14,999 yuan, while in 2005 it dropped to 7,000 ~ 8,000 yuan. LCD, the 32-inch, 37 inch and 40-inch mainstream of sales, average prices were 8,000 yuan, 13,000 yuan and 15,000 yuan.

Nevertheless, the traditional CRT TV is not out of the market, the overall number of the still to sell Taiwan more than 50%, color TV sales have been showing more grade sales. The new, high merchandise sales highlight the explanation: on the one hand, Guangzhou's economy determines the level of consumption million color TV sales can not be the consumer's psychological threshold, on the other TVs in the market trend is that the popularization of high technology products.

In addition, the Golden Week sales, domestic brands showed very strong growth momentum, a joint venture brands are mediocre. U.S. head of state finds that the joint control of the brand in the terminal price flexibility, as well as marketing efforts to both weaker than domestic brands, a very pragmatic in Guangdong consumer environment, a little acclimatized.

Ice Wash: up to 2 times

05 years "11" golden weeks, sales of refrigerators and washing machines steadily, and in 2004 was more than 2 times compared to the same growth. 3 refrigerator new concerns for consumers, families with more than 90% replacement of the main choice of the refrigerator 200 liters to 300 liters, the manufacturers in a multi-temperature refrigerator temperature region, high-added functions to increase the technical content of the refrigerator, the most representation is three double-door refrigerator and the refrigerator, which grew more than 50%, accounting for more than 10% of sales.

Washing Machine now in Suning has reached 40% of sales accounted for more than 2,500 models to price the most easy to sell. Other end of the drum washing machine sales have gradually increased. Washing Machine Zeyi price from 1000 to 1500 yuan in the model the most easy to sell.

Air conditioning: "low season" still kept a good momentum

05 years of National air conditioner market to a "not short off-season" phenomenon, Suning leader told reporters in 2005 the National Day Golden Week air conditioning sales growth over last year more than 2 times.

In addition, the 2005 National Day Air conditioning sales to more than the main package, priced at 2,500 yuan or more generally, that in the high-end machine sales air-conditioning sales total more than 65%. On the whole, to conversion, enrichment, clever style of technical selling points of the most easy to sell merchandise.

Digital products: screen size into big selling point

National Day has always been the peak sales of digital products, digital products sales of pre-National Day last year was three times more than growth in sales of digital cameras, digital products accounted for 60% of the 500 million pixel large screen, Slim Card Camera is the sale of the mainstream, the price to 3500 yuan in 2500. Digital cameras, the 80 million pixels, with DVD burning capabilities and disk type, price is about 4,500 yuan in the best selling.

Small appliances: cooker has reached more than 20% proportion

05 National Day period, small household appliances (including kitchen) than the same period last year, an increase of more than 2 times, small home appliances sales highlights the characteristics of practical and cheap. Part to facilitate multi-functional as a selling point, price around 500 yuan better off.

Kitchen which accounted for 60% of overall sales, water heaters season has already arrived. Other small appliances are also very rapid sales growth, particularly in personal care products, while the growth of the induction cooker is also very clear that already accounts for sales of small appliances more than 20%. The conventional microwave oven, Zeyi price 500 yuan to light, nutrition, fresh demand for the product the product the most well off.

PC: 8000 yuan selling price of the notebook

05 National Day of computers sold during the same period last year increased by more than 2 times, in general, computer prices flat to down.

Laptop computers as a "noble", more and more popular, the fastest growth has accounted for 30% of the overall computer sales; priced around 8,000 yuan more in line with people's laptop consumer psychology By contrast, sales of desktop computers has become more mature, 17-inch LCD, the price from 4000 to 5000 yuan the most well off.

by: gaga

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