Golden Week Home Appliance Stores Showed "enclosure," The New Strategy - Appliance Stores,

11 Golden Week , Hot price wars have come to an end

, the most focused

Price war Home appliances Marketplace , In the midst of mixed tasting on the price war amid the arguments have started

Plan The new "enclosure" strategy.

Appliance hire, zero down payment Following States United States After Suning National Day is also re-joined the appliance before the ranks of mortgage and mortgage banks by the CMB one, into the China Merchants Bank and CITIC 2. There are signs that appliances are volumes of soil from the mortgage business. China Merchants Bank and the National US agreement, consumers 3000-50000 normal price per appliance, 6 months installments interest free loans, loans for 12 months, 300 yuan equivalent of charging interest on fees. Since its launch in early September, the country handled a total of 480 United States and multiple businesses, banks and businesses are satisfied with current performance. Another appliance giant Paradise is back in February this year the launch of such services.

"Membership" of the potential consumer base to create a fixed

Wang Huiwen, general manager of Gome Beijing Branch

announced that Beijing Gome all stores will be officially launched on October 13 membership, the Member States to the United States system of very low threshold, the customer as long as U.S. consumption in the country can become members of the Rainbow Card, Member points of gold, silver,

Diamond Of three. All members are free TM to enjoy the points and buy other items of special machine service, Gold, Diamond Card members can enjoy even closed shop

Sell Several other special services. Ahn Jung-Su Ning, the largest store

Notebook Shop, take the monopoly model

Suning Appliance announced its first shop in North China?? Ahn Jung-shop will be closed down from October 17 to adjust half a month, nirvana? Rebirth of the new store will face changing as Ahn Jung-Su Ning, the largest notebook in North China

Computer Sales area. Ahn Jung-adjusted Suning stores will be built notebook sales area of 500 square meters, accounting for the business area of the store about 1 / 10, a home appliance store in the capital's largest notebook computer sales area.

Although the Eight Immortals, each with supernatural powers, in the final analysis is: puerile

Credit consumer appliance industry has put on this stylish goods, appears to repayment of interest-free loans of credit from the store to actually pay interest on bank loans, so although it seems that stores less profitable, but the actual result will attract more potential consumers to make purchase decisions, for the business still has to win no loss of. "Membership" is none other to have membership directly to consumers, thus forming a relatively fixed group of consumers themselves, to squeeze out rivals. Suning monopoly model to go after is the scale effect, inferior race to reduce the cost of publicity, so that it can more profit concession to consumers, the price war in the initial advantage.

Cultivate the market, win-win situation between the horizontal and vertical

Puerile, the most benefit of consumers, of course, merchants and banks have their own sweetness. We have recognized that the price war will only be a lose-lose, when profit margins have been no more time, crazy price war will only make themselves more at a disadvantage: the face of

Competition

Partners, liquidity continued price cuts this quilt into the bottomless pit, in the face of consumers hold out feeling more riding a tiger. Cultivate a new consumer market, attracting more potential purchasing power, competition is the fundamental, only first big cake, we go everyone to points.

by:gaga

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