Golden Week Xining Consumer Has Three Characteristics Of Home Appliances - Home Appliances, Small

Golden Week

Golden Week

Not only the leisure

Travel

Market is very hot, and all walks of life

Consumption

Also showed a hot scene,

Home Appliances

Industry has also ushered in the "peak moment", business and consumer promotions and polls shopping unprecedented enthusiasm for the market preventing the hot topic. May 9, the reporter visited the provincial capital in major appliance stores understand that this year's Golden Week, the appliance store substantial growth in all categories of goods sold, home appliances became more high-spending, fashion, new concepts of the three major characteristics.

Leader in high-end product sales of Golden Week

Washing Machine

, Double-door

Refrigerator

, Flat

TV

... ... The former highbrow of "high-end appliances," now in the mall has not Shaorenwenjin. Learned from the provincial capital's large shopping malls, high-end home appliances favored Golden Week has become the largest home appliance sales feature. The provincial capital of the appliance stores

TV

Chiu said that the 51 period, the flat-panel TV sales climbing higher and higher, which, in high-end product sales accounted for the largest share, from Dimensions of view, 32 inch, 37-inch and 42 inch

LCD TV

Main. Among them,

Suning

Electrical

The introduction of Skyworth, Hisense brand 42-inch, 46-inch liquid crystal television lasted a full seven-day hot, It is understood that ice wash product sales has also grown dramatically, according to AC power building Qinghai the person in charge, the current refrigerator sales have been to the luxury, intelligent change, three door refrigerators, double door refrigerator sales bright spot in a store, while sales of washing machines washing machine drum performance as the increasingly strong sales.

Energy

, Water-saving washing machines is that consumers usually are most concerned about, fashion appearance and the design of individual customers are able to attract the eye. With the rising consumption level, one the one hand, high-end mobile phones, flat-panel TVs, washing machines and other appliances have a drum of high-level requirements; the other hand, prices of some high-end products also stimulate consumers to buy the reason.

Digital

Communication

Hot commodities

Terms in 3C appliances, mobile phones, digital products remains the gold this week of the fastest-selling; According to reports, 51 during the travel around the heat continued to heat up, consumers with

MP3

, Mobile phones and

Digital Cameras

To "equipment" that he is indispensable. Suning Appliance's marketing department official told reporters that: during the sales of digital products is much more popular than imagined, sales and a substantial increase over the same period last year. Genuine licensed more and more consumers. The people of that during the Golden Week this year, unlike previous years, the consumption of digital product features, consumers pay more attention to appearance of the product. Fashionable digital products as consumers sought after.

New Concept of consumer appliances

First proposed by the Suning Appliance "zero down payment" concept during the Golden Week thorough outbreak, many consumers accept this new consumption patterns in advance to take home their favorite appliances. Home appliances shopping card consumption rate also increased significantly, according to Xiningsuning electrical sales statistics, West Avenue store credit card transactions account for 30% of total transaction amount.

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by:gaga

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