Golf Course Marketing = The Perfect Golfer Or Member Life Cycle
In order to increase the effectiveness of your golf course marketing strategy
, you need to adopt a method of attracting leads and converting them into real memberships and revenue for your golf course or private club. There are seven steps to developing the perfect golfer or member life cycle that can do just that:
1.Steer traffic to your site.
In order to harness the power of the web to increase the effectiveness of your golf advertising campaign, youve got to get web surfers to your site. How do you do that? Well, there are several options. You can use Pay-Per-Click advertising, various forms of Search Engine Optimization (SEO), or both! You should also develop a content-rich site that offers either valuable information or entertainment for the golf enthusiasts that your
golf course marketing techniques are targeting. If visitors find your site helpful, theyll keep coming back. In addition, dont underestimate the power of social media sites like Facebook to drive traffic to your site as well.
2.Use lead magnets.
Using lead magnets on your site is a great way to get your web visitors contact information so that you can follow up with them in the future, increasing the chance that they will eventually play your course or become a member of your golf club. The most effective lead magnets are those that offer something your target audience will find so valuable that theyre willing to provide their contact information in exchange for it. Try golf advertising techniques such as educational information, special discounts, free trial memberships, or informative e-books or DVDs.
3.Follow-up with captured leads.
In order to establish the perfect member lifecycle and enhance your golf course marketing techniques, you need to follow up with leads in a consistent manner that doesnt overwhelm them. Let them know ahead of time how frequent your communication will be, and be sure that your messages are personalized and offer something of real value to your potential members.
4.Convert your leads into consistent playing golfers or new members.
The best way to effectively see results on your
golf advertising efforts is to continue following up on leads. Lots of golf courses and private clubs dont convert their leads to golfers or members because they give up on leads after one or two follow-ups. The truth is it takes many more contacts than this to convert a lead. So, be persistent and your hard work will pay off eventually.
5.Offer great customer service.
Dont ever make the mistake of thinking your job is over once youve converted a lead into a golfer or member. It is crucial to the success of your golf course marketing strategy that you make your golfers or members happy and keep them satisfied over the long term. If you do, not only will you keep their loyalty, but theyre likely to refer their friends to your course or club as well.
6.Use the upsell method.
The upsell method can be a great tool for your golf advertising campaign. Offer your existing customers premium memberships or exclusive benefits, and see your revenues increase dramatically. Remember, its a lot easier and less expensive to sell to an existing member than attract a new one.
7.Ask for referrals.
Word of mouth is still the most powerful golf course marketing strategy, so dont be afraid to ask your current members to refer you to the people they know.
For more information about how the perfect member lifecycle can transform your golf advertising campaign, visit
www.icptoday.com or call 866-636-6789.
by: icptoday
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