Gome 7.0 Billion Sits Golden Week Cheap Stocking Into Killer
"11" Golden Week approached, the capital goods market is also increasingly strong antagonism
. Both large and medium,
Suning , Yongle Home Appliances Marketplace Or separate ways home appliances hero are Maozuliaojin started this "gold war"
States United States Electric is more "price killer" character, general manager of Beijing branch better released rhetoric Wang Huiwen "large single procurement of goods 2.0 billion, 150 million yuan none other Pratt & Whitney, 30% drop in commodities as a whole" golden week this game market, the ultimate aimed against the plate,
Mobile Digital and other high-end products.
The same time during the Golden Week this year, the country stocking the country amounted to 70 U.S. billion, of which 3.0 billion cash buyout of new products and special offers, stores nationwide total is expected to reach 7 billion in profit concession.
Big purchases, and take charge of Golden Week
Insiders said: "States United States such a strong back-up source of savings, the market will undoubtedly influence of mass destruction and the industry would be amazing." Gome Beijing branch general manager Wang Huiwen also told reporters, "Preparing for 11 Golden Week, Beijing Gome back in early September had already begun stocking, through negotiations and consultations, many manufacturers have been basically completed its 2.0 billion procurement of large single-task, which first sold by the state underwriting the United States accounted for 50% of the products above, and the storage of goods inspection and acceptance of a series of work have been completed and the ones who enjoy Beijing Gome this amount reached 1.5 billion, accounting for more than 20% of none other, this massive investment will be unprecedented , so the supply side in the capital's consumers can rest assured, both from the price or quality, the United States have done the country good. "
Cheap reassert killer character Price drop has been a straight run-off market, Gome strongest
Promotions Weapons, in this weekend's Golden Week Campaign, the country the United States will take full advantage of the low-cost advantage. Wang Huiwen four "low" gave away the secret: "can really cheap, the country mainly in four aspects of the U.S. advantage. First, almost all countries the U.S. is the largest appliance manufacturers to partner wholesale price generally gave too low; Second, countries the United States adopted the national centralized purchasing, such as
Wal-Mart Global centralized purchasing, as the right to speak with the largest, direct negotiations with appliance manufacturers, the price certainly is low; their three countries share the United States adopted a direct approach to in addition to
Sell Channels in many intermediate links, which also removed a lot of intermediate costs, the price of natural low; the four countries the United States have a special custom, underwriting, buy products, prices definitely lower. "This shows that the country the United States to avoid middlemen and vendors face to face contacts with the United States is the country to ensure low-cost, and its 7.0 billion purchase of its large unit is to increase the weight swallowed Golden Week.
New products, special "Pom"
It is understood that Beijing Gome golden week of this war would take "military mobilization" as the layout of the Raiders, the 30 largest mall of its own will all take part, at the same time to "challenge the top of the price," price offensive merchandise retail store Heavy 30% overall, ahead of Golden Week, the ones who enjoy off frenzy. Beijing Gome prepare for the golden week in its commodity resources to do the adequate preparation and a reasonable distribution of high-end new products and special offers all supplies, including
TV Purchasing 30% of the total purchase more than 6 billion procurement of telecommunications products accounted for 20% to 400 million yuan, while the TV sharing profit sharing profit share will account for 38% of the Golden Week, Gome stores in Beijing, 30 only
LCD TV White would send 500, an unprecedented scale war television promotions will also be displayed in front of consumers, other communications products, sharing profit sharing profit of the total share of 26% of the approximate 40 million yuan, showing that mobile TV will be the country win the war the United States the gold Zhou's "killer."
Into September since the once red-hot flat-panel TVs, flat-panel TV Festival Gome already pulling a flat-panel TV consumption, the promotional frenzy this week, flat-panel TV's diving promotion is the fuel, will be large household appliances in the biggest bright spot, in the special, special offers, gifts aspects will consumers surprise. Wang Huiwen introduction, the Beijing Gome purchased a total of 60,000 sets of color TV, flat panel TV's procurement is purchasing 70% of the total color TV sets, including the new high-end color TV, the thickness reduction of 30%
Hisense Thin large-screen CRT television, Haier U.S. high U.S. L48A9-AK variety of large-screen LCD TV, flat TV, but the market is the best-selling 42-inch LCD, plasma, LCD, plasma 37 inch, 29-inch 21-inch digital high-definition television also forging alliances, joint ventures
Brand
, Domestic brands have slashed prices, the audience more than the maximum 60% drop.
Gome 7.0 Billion Sits Golden Week Cheap Stocking Into Killer
By: ryyy
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