Gome Appliance Chain Vista Is Microsoft's Retail Line Of Attention - The Country The United

1 30 , Vista release site, the first home appliance chain stores as an important

channel for Microsoft, and the country the United States for the first time in the company's activities appear again. And almost at the same time, to "celebrate the Vista in the country the United States" in the name of 3C products in a marketing campaign limit diving, but also the country more than 500 stores nationwide the United States enjoy the fun began.

Signed three

While Microsoft and the National US-depth cooperation on Vista, This time, the public are being very surprised, but the whole process of negotiations between the parties involved in the national U.S. strategic center computer Xiaoqiang, vice minister of the left seems it is a matter of course, there is no behind the mystery. According to its introduction, the country's first beauty and Microsoft co-operation began in late 2004, the two major cities in the domestic part of the flagship stores, launched a joint promotion of legitimate products MCE, experience activities, "very good sales figures and market feedback, is to move from a high-level idea of the depth of cooperation. "

And with Vista to market, waiting for two years, opportunities for cooperation has come. "In fact as early as six months ago, the two sides had begun to frequent contacts with the cooperation and preparation, and even the frequency of once a month, after another three agreements signed." Zuo Xiao Qiang told reporters, in fact, as early as last November Vista When the industry first-to-release, Microsoft and the National United States signed a bilateral strategic cooperation memorandum, set the tone of the alliance; Subsequently, in the Vista Business version officially released in China two days after the early December, Microsoft and the National United States signed in Beijing the establishment of a marketing strategy of retail channel partnership letter of intent, the two sides agreed to this cooperation will continue to be valid up to 3 years; January 1 this year, after repeated discussions of communication, Microsoft has signed the United States and the National a very detailed and comprehensive specific marketing programs, will promote Vista in the Chinese market access, completely paved.

"Can be said that the country's current cooperation with the United States and Microsoft, has risen to almost the top country in the United States system, the height." Said Xiao Qiang, according to the left, the three agreements signed with Microsoft, by post only to CEO CHEN Gome COO (Chief Operating Officer) Wang Junzhou personally signed. In fact, the industry had been rumors in the country within the United States, Wang Junzhou the available power is in fact second only to Chairman Huang Guangyu, and much higher than the Chen Xiao?? States United States the importance of the cooperation with Microsoft is evident.

"Ultimate aim is to end sales of pre-installed Vista upgrade rate." Zuo Xiao Qiang, said: "In addition to purchasing pre-installed Vista OEM manufacturers of conventional products, the country will be with the U.S. Lenovo, Founder, Hewlett-Packard OEM brands such as first-line manufacturers to discuss customized underwriting. "It is left to say that there is a good model has a lot to discuss, advance procurement volume in the tens of thousands of units around.

"Box on the Vista product sales currently under negotiation which would very likely soon, would debut in the States United States Sales." Zuo said Xiao Qiang, the country adopted the U.S. marketing system has been in the country specially allocated group of people in the horse, responsible for working with Microsoft's butt, "and the number of this group of staff, also with the deepening of bilateral cooperation, expanding."

Grab Road overtaking

Indeed, Microsoft is the country the United States, will this cooperation, as is the status of their industry, a great improve business opportunities.

For Microsoft, the U.S. assistance to the country means that its sales will be to ensure geographical coverage, and traffic can be huge for a stable, effective publicity for Vista. "Microsoft has been hoping to domestic and North American retail market convergence marketing model, because in Europe and America, sales of home appliance stores will account for a large share of the proportion of IT." Zuo Xiao Qiang is sure, said: "In 2007, the United States in the country all PC shipments in, Vista's accounting, Vista must be higher than the nationwide proportion of total sales. "

More important, relative to Microsoft, those that rely mainly on past levels of uneven, mixed retail channel business terms, the country with the United States will significantly reduce the proportion of the number of channels for growth, the company's channel management are necessary for difficult. "We will even close with their customers the convenience of the terminal, to help Microsoft's collection of consumer products for Vista performance, overall ease of use, satisfaction, value-added services such as information feedback." Frankly left Xiaoqiang, which is the reason that Microsoft is very excited, and then actively seek deeper cooperation and the National US-one of the important factors.

by: gaga

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