Gome's acquisition of Jiangsu Golden Sun involves two parts - the country the United States, chain, channel - HC Network Appliance Industry

Released to the outside world, the company successfully acquired the Golden Sun Appliance Co.

, Ltd Changzhou, Jiangsu. Country beauty, said the acquisition would take Holdings

Operate

At the same time continue Golden Sun

Brand

The new strategic cooperation. However, Golden Sun Gome temporarily promote the brand. Acquisition of content has two parts Golden Sun and

Suning

,

Five Star

Known

Appliance Retail

Industry, "Jiang Susan Jiang." Changzhou Golden Sun to the center, with eight in the neighboring city of stores, total sales area of nearly 50,000 square meters, the annual

Sell

Amounted to about one billion yuan. Which, in Changzhou city of appliances more than 50% market share. Beauty, according to the country, said the acquisition is from this year's Golden Sun

(05)

April began, starting with the Golden Sun in Nanjing Xin Jie Kou

Flagship store

Start with, eventually the overall acquisition of Golden Sun. "The acquisition of Golden Sun, we also encountered a rival, then Suning, Yongle etc, spoke of Golden Sun." Gome Sun, general manager of a small operations center said. However, Suning and Yongle are denied participation in the acquisition of Golden Sun. "Our acquisition of Golden Sun, including two elements: properties and Golden Sun brand." Sun said a small. Since the acquisition, Gome contains Nanjing and Changzhou Golden Sun in the two buildings, the purchase price of at least 100 million yuan or more, "specifically disclose the purchase price." To accelerate the development of the country the United States in Jiangsu Gome acquisition of Golden Sun, the company can be seen as part of a strategy in Jiangsu Province. Gome the sources, senior Gome has repeatedly said that, with an iron fist in the Jiangsu market means to achieve greater market share. But in the present

Competition

Situation, the market is still in Jiangsu Five Star take advantage Suning and Gome is very difficult to gain a competitive initiative. M & A related business is an effective way to attack. Sun also said a small, now

Home appliance chain

Industry has entered a consolidation of the times, in a market in a shorter period of time ahead in the merger is the best way to accelerate development. States, said the U.S. side, Golden Sun, after the acquisition, Gome will not purchase as in the past, as will overall become as Gome acquisition. It will also continue to operate Golden Sun Holdings brand new type of strategic cooperation, will give a new Golden Sun enterprise name - Golden Sun Extreme to operate, that the store in the Golden Sun, the simultaneous GOME's LOGO . Nevertheless, a small Sun said that Gome has no intention of being the brand promotion of Golden Sun. "The Golden Sun will be extended to the vicinity of Shanghai and other cities, we depend on the future operation of the situation."

Gome's acquisition of Jiangsu Golden Sun involves two parts - the country the United States, chain, channel - HC Network Appliance Industry

By: zhangbetty

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