Gone Are The Days When Internet Was Considered A Bain

From the advent of newspapers and magazines in 1880 to the arrival of cable television in 1980s

, Media has always gained its importance in some or other way. Gradually as years passed by, the term media became more mass and added in itself not one but many creative components. Advertising forms an important segment in the media industry. What started with newspapers and grew over to television, now, has also taken over the Internet. Study showed in the year 2006, that the total amount people spent online was approximately 45 minutes per day. As compared to this statistics, the amount of time people spend now online would have increased by ten times. This is one of the major reasons why most of the corporates these days prefer advertising and marketing online rather than choosing the print or television media.

The Digital media i.e. Internet has one clear advantage over traditional advertising and that is immediate publishing of information and content that is not limited by geography or time. A specialized agency that performs these functions is termed an Interactive Agency. One of the top agencies in India for services like Online Marketing, E-publishing, Web Site Design, Digital Marketing, Online Branding is Hinduja Interactive.

Existing and surviving in the industry for 9 years now, Hinduja Interactive is one of the top full service interactive communications consultancies. The expertise of this creative house lies in different genres ranging from designing and servicing online advertising banners to whole websites in Flash. Encompassing a combination of Right-brained people on the creative side and Left-brained people on the strategy and analysis side, Hinduja Interactive is a window for clients to showcase themselves on what we call the Internet. Their services cover the entire gamut of any communications project. From analyzing parameters to conducting the measurement process, auditing to analyzing data, Hinduja Interactive does it all. Launching of a new brand, deciding for a positioning to other marketing services, this communications house offers specialized work in all disciplines. Creativity lies in abundance at this Digital Interactive media house and every project of theirs stands and speaks for its self.

The growth in the Interactive Medium has opened immense opportunities for companies like Hinduja Interactive and advertising is now not just limited to Print and television, the expansion of technology has also provided medias like Online Branding, Email Marketing, Internet Marketing and a lot of other ways to provide internet solutions. With so much happening in this sector, there is nothing that reason Internet to be a Bain, Internet has always and shall always be an asset to the world.

by: monika

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