Good Domain Name And Seo Advantages - Reviewed

Not having much success in SEO? Well, perhaps you have been doing everything right - except for picking a good domain name

. A domain name can make all the difference in your SEO efforts. In order to understand how to pick the right domain, it's important to first understand what the search engines are after. Remember that the search engines are all about delivering quality search results. They achieve this by focusing on the below.

1) Relevancy: How relevant is your content to the search query? Now search engines are powered by bots. All search bots use their own set of unique algorithm to determine relevancy. Google is dominant because they are able to determine relevancy in a contextual manner. This is something that smaller search engines fail to do. If you are searching for information, you want the most relevant results to appear at the top of the search results to save yourself some time. No one likes to sieve through hundreds of pages of results just to find relevant information.

2) Quality of content: Besides relevancy, the search engines also want to provide quality content. Therefore, content should always provide good value to consumers. Here is quick tip. In view of this, never post poor written content that add no value on your web site. It's just too risky. Your search engines may be penalized due to poor quality content.

3) Positive user experience: This has more to do with the design of your site. Whenever possible, use a custom design. The Internet will be a better place with quality web sites that look unique and professional.

These are the three basic fundamentals that all search engines observe. Break any of them and you risk being penalized. So what has a domain name got to do with the above?

The domain name helps to determine relevancy. Does your name say something about your web site? If you choose a keyword rich domain, then the name does help. But what if you choose a seemingly meaningless name for branding purposes? In that case, you may lose to your competitors when it comes to SEO. You may wish to setup other sites with keyword rich domains and funnel the traffic to your primary site.

A keyword rich domain name will also help you looking more clicks from the search engines. When someone searches for something, your domain is usually the first thing that the user sees. If it's a keyword rich domain that is relevant to what he or she is looking for, then there is a high chance that the user will click on the link and visit your web site.

You can always run your own tests to find out if the domain name really matters when it comes to SEO. Set up a web site with an exact keyword match. Then setup other one that doesn't match the keywords you are trying to rank for. Build links in a similar manner, then see which one ranks higher. Chances are, the keyword rich domain will rank faster and better.

by: Gen Wright

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