Good Prospects For The Toy Market Will Be Turning Point In Five Years
Data show that China's scale Toy More than 6,000 companies around the world about
75% of the toys produced in China, China has become a veritable toy producing countries; However, China is not a toy consumer, the country's market capacity and even smaller than a toy company of a foreign years Sell Amount. However, the industry on the potential consumer market is very good. "When the toys become a necessity for Chinese children, China's toy market will be turning point, it is estimated 5 to 10 years to achieve." Animation Culture Co., Ltd. Guangdong Olympic Flying Baby Business Unit Director Chen Lvmei on China to become a big power consumer confidence in toys. The industry also pointed out that more and more attention to foreign brands in China, more and more toys to work as domestic companies, Chinese toy market competition will appear boiling point.
It is understood that, due to adopt a zero-tariff import system for toys, and brand on the cost advantage of foreign brands have been play a leading role in the Chinese market, according to the data show, foreign brands and joint venture brands accounted for eighty percent of the market. Engaged in toy design industry, Ms Leung noted that sales of the world's top 10 toy companies including Mattel, the U.S. group, Hasbro Group, Japan's Sega, music have entered the Chinese market higher, "In the past mostly through the sale of Proxy Access, and now to set up branches or representative offices in China, the form, indicating that they are more concerned about the Chinese market. "Cause for concern is that some giant multinational toy production has shifted to China and a number of suppliers and the Mainland has established close ties in the occupied high-end market, also began to step up distribution of second and third tier markets.
Stepped up distribution of the Chinese in the foreign market, a large number of the domestic market of toy manufacturers also allow the Chinese toy market by adding unprecedented excitement. Chen Lvmei told the author that, in October 2009 the Shanghai Toy Fair also set up a museum dedicated to the domestic market enterprises on display, showing huge demand.
Specializing in toy export in the past, a manufacturer of Ms Cheng said head of the International Financial Crisis, domestic sales have been You Sicheng toys, "not only our many colleagues as well."
Chinese toy market over 20 billion yuan capacity
Attract "wolves and tigers," the apparently rapid growth of the toy market. According to industry estimates, according to toys, to calculate the ex-factory price, the Chinese toy market capacity has more than 20 billion yuan annually, and is to growth. Chen Lvmei also pointed out that China's toy market consumption or gifts, or holiday spending, which is obviously foreign consumer necessities there is still a gap. She believes that with 80 more after the parents, the children's toys has become a consumer necessities, "By that time, China's toy industry will usher in the real turning point, it is probably 5 to 10 years."
The industry that the Chinese toy market, with substantial progress in the past two years, most notably the local toy companies starting to focus on independent R & D and intellectual property rights, a group of local toy brands to market a new pool of market deployment posture. Pui O is the first local toy brands. In the analysis of the current market situation, the O Pui relevant person in charge believes that although the brand name foreign brands, but the environment and children living abroad, after all, unlike China, foreign brands will inevitably have difficulty adapting to the phenomenon; while the domestic market of the enterprise, while having cost advantages, but lack the domestic market experience, has focused on the domestic market for local brands, or great opportunities. It is reported that Australia will soon Tony and children through the establishment of Education Expert Cooperation Early Education Research Centre to market and consumer research. The official said, "In fact, it is on the O Pui strategic importance, our goal is not only infant toy production, but also focus on the preschool, and child behavior research is a critical deployment."
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