When it comes to beauty salon marketing, it is always best to put the job and the quality of work first
. The salon's vision should be to provide the best quality service; more than generating good income. The salon's mission should be to convince its patrons that the service you offer is worth what they will pay for. The best way to do this is by giving them perfect results. When they ask you for this hair color, you give them exactly the hair color they ask for. When they look for this type of nail polish, you make sure you have that in stock. Of course, you should also be ready to give expert advice. Focus on doing your job well and you will slowly but surely build a very good customer base, one that's loyal and reliable.