Good start the first quarter of the printer industry is facing Indian summer - China Container Offic

Good start the first quarter of the printer industry is facing Indian summer - China Container Offic

With economic recovery, the printer company's sales in the first quarter ushered in the opener. The domestic market from the March data analysis, the printer industry is showing renewed growth momentum. There is a market research firm, said the national standard benefited from the printer can effectively promote and market the forthcoming "low carbon" Consumer awareness of maturity in 2010 will continue to pick up the printer industry. Market Printers in March sales surge "Sluggish" domestic printer market last year, key words, one of the funds by the tight economic crisis impact the market significantly decreased spending power; printer companies have neither a large-scale new product to market, the product also lacks the core ideas. This year, as the economy gradually pick up, corporate demand for office output to the printer there needs to increase substantially. From Analysys International's latest data show that in 2010 the total sales of the domestic printer market is expected to reach 11.013 million units, up nearly 6%. Expected strong sales of the same localities. According to relevant sources Epson, Epson printer sales in March rose 5%. In addition, Samsung, Canon, HP and other vendors in March sales were up there a different magnitude. Zhang HP channel partners with the words: "After more than a year the spread of the haze, the printer industry has come 'Indian summer'." According to Mr. Zhang said in Guangzhou, the city operated a computer store HP printers , March retail sales counters to ship over 100, if you count counterparts shipping in March sales of almost the entire first quarter of last year combined. For sales growth, IT industry, said: "economic rebound, corporate procurement costs is boosting growth in the first quarter of printer sales an important factor, in addition, the printer business, innovative marketing initiatives to boost printer sales throughout the year." Driven by market demand, new products get together and publish the printer. Printer business to grab more market share, product distribution have accelerated. According to industry statistics, little compared to last spring, several new products in March of this year alone, there are about ten printer business has as many as 30 new products have hit the market balance, Canon, Epson and Fuji Xerox, etc. None of the absence of the printer giant, sweeping away the printer output and sales last year were weak decline, showing a dual increase sales and new momentum. Product Manufacturers get together MFP Recalling the printer market last year, enough new products and product ideas have been suffering from a lack of core criticism. This year, as more and more companies release the spring's new printers, the reporter noted that MFP has high hopes by businesses, accounted for nearly "half." Counted, there's only four giant 14-in-one machine available. March 9, Canon announced four new printers, all-in-one machine; March 23, brother introduced five new products in three-in-one machine; the same day, Fuji Xerox released four new products are black and white MFP; April 7, Samsung announced seven new printers and MFP which also accounts for three seats. Why Almost simultaneously, the printer giants invariably gathered to look at the MFP? In response, Canon relevant responsible person said: "Canon on the Chinese market and consumer behavior of in-depth survey found that Chinese consumers demand for in-one machine characterized by high growth. The Jizhong released four products are more function one machine products, is based on the Chinese market, Canon understanding of the product conform to market demand in China. " Industry insiders say that in fact both the business users, small business, SOHO users, or just home users, want the printer to an increase in the cost of not more than the premise of integrating more functionality into the mainstream in-one machine is the industry's future trend. Clearly, more convincing data channels. It is understood that MFP performance in end markets impressive. According to the relevant channel sources, the current MFP shipments in the terminal market and the ratio is about 2:1 ordinary printer, has become the most promising one new force in the industry. Opportunity Energy efficiency standards will be stimulating the "low carbon" products In fact, not just warming up for the printer industry, an economic rebound in the external factors. Industry sources, industry energy efficiency standards and policy guidance as well as "low carbon" consumer awareness, gave the printer industry development has brought new opportunities. According to industry-related sources, is being developed in the "printers, fax machines limit value of energy efficiency and energy efficiency rating" for the quickest will be introduced in the first half of this year. The green printer access threshold will limit the value and efficiency of the energy efficiency rating to be determined from a technical point of view. Three levels of classification according to the standard, below the limit values of three indicators of energy efficiency products in the standard implementation, it will not manufacture, import and sales. Industry estimates, the standard was announced, nearly a million units will face delisting printer with high energy consumption. The industry also pointed out that the standard not only brought the existing energy-intensive products, delisting, even more significant is that the printer industry to further improve the access threshold, which failed to meet the standards of some firms, will escape the shuffling out the hook. But the standard is not merely an impact on the industry analysis: "There delisting, they will naturally be new business opportunities follow." Learned to enter since 2010, blew the field of print, "carbon" wind, the major manufacturers have pursuit of "low carbon print" "Green Office", from the first-line brand of HP, "Hui Program" and the bottom line camp brothers lead from the LED print engine, such as environmental protection, without exception, the "low-carbon, green" in the name of straight The theme of environmental protection, help low-carbon society in the same time, hoping to attract consumers in the market "slice." In addition, the reporter visited the printer procurement users found, a considerable number of users have the energy efficiency factor of the secondary from the past, up to their standards to buy the core. The industry believes that: "In the past use and the price is a major factor in purchasing products, and now has won the hearts of low-carbon and other environmental protection, consumer psychology and purchasing behavior changes, and the upcoming introduction of mandatory energy efficiency of printer-related national standards, it is bound to the printer industry brings new opportunities. "

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