Google AdWords Can Work For Practically Everyone

Individuals, small businesses and huge corporations

, no matter what size business you are involved in... If you have a product or service that can be advertised online, you probably have heard of Google AdWords. This post is written for the small to intermediate business folks that may have thought about using Google AdWords and Pay Per Click advertising to attract more prospects to their online offering. Just thinking about using AdWords is not enough so let's see if we can get you over the analysis paralysis.

Google AdWords Tips: This offer may not last long -- but at the time of this writing you can have a Google AdWords Expert set up you initial ad-campaign for free. Look for the toll free number when you set up your account. They'll have you fill out a short questionnaire and get you rolling in no time.

So most everyone has "Googled".. After all it's a verb nowadays. So we know that there has to be millions and millions of people searching online daily. Currently about 70% of the searches are done on Google. Also currently MSN/Bing and Yahoo have merged to give the Big G a run for its money but right now Google still dominates the search market.

Now starting out on Google AdWords does not have to break the bank. You can get started with PPC or Pay Per Click advertising with a small budget and work your way up to taking over your entire market eventually. I have helped folks set up just a simple naming or brand campaign so their ad would show up when their name was searched. This type of campaign is extremely successful in driving traffic to your web site. This can supplement your organic listing by making your site more visible. Google search is fast replacing the Yellow Pages, at least the actual book anyway. You can add a campaign for your product name and geography: i.e. "white widget washington". Careful keyword research and creative budgeting can make this kind of advertising very cost effective. P4A One of the greatest benefits of PPC - (Pay Per Click) is that you don't pay if folks don't click. Having your ad showing online is free and those showings are called "Impressions". They are your very own billboard on the Internet Super Highway.

Where your ad will show is another thing all together. The paid ads on the search engine results page (SERPs) usually populate the shaded area at the top of the page as well as running vertically down the right side of the page. Just where in this line of ads or how close you get to the top depends on a few components that make up your "Quality Score". One quality score contributor is price, or your maximum cost per click, (CPC), this is the amount you designate just how much you are willing to pay for one click. A couple of other elements that influence your page position are ad and landing page relevance as well as keyword density. This basically means how well your ad and landing page speak to the search term the user has entered. Keyword density would mean that your ad and/or landing page would contain the search term the user has entered. There are many different variables to these elements as well as the great unknown that make up your "quality score" which determined your position and how often you ads shows..

Google AdWords Tips: It's very important to work your maximum CPC (cost per click) by experimenting with it early on in the campaign. The recommended page one bid prices suggested by Google are a bit on the high side. Starting you bids toward the higher end and working the price downward daily while watching the position of your ad will enable you to save money as well as get more clicks or bang for your buck.

You don't have to be a Google AdWords Expert to advertise effectively on Google. You can always hire an AdWords Consultant to run your campaigns if you have more money than time. The time you will have to invest will be spent navigating the learning curve. You may save on hiring a professional but you could also pay more in the beginning with the trial and error. Lastly.there is a ton of information on the web about learning AdWords. Just be careful and choose you sources wisely. If an offer sounds too good to be true, then it probably is.

Google AdWords Can Work For Practically Everyone

By: James Lynch

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