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Google Ads vs. Facebook Ads

Google Ads vs

Google Ads vs. Facebook Ads

Google is also the most visited website on the internet and the most popular search engine with around 85% market share and millions of daily visits. Google's primary source of revenue, revenue that runs its numerous services is its Google AdWords program which allows advertisers to advertise on numerous websites usually websites that make use of Google AdSense or Google's publisher platforms like DoubleClick.

Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc.As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile.

Facebook is the largest social network on the planet and the second most visited website on the internet. It is considered a Google competitor even though it isn't a search engine and is partially responsible for the downfall of Google's social network, Orkut. Facebook has created a new method of earning revenue by displaying ads at the right side. It has been adapted quickly by numerous companies and even individuals.


The following are some points that are established after a comparison of Google Ads and Facebook Ads.

It is best to use both Facebook and Google advertising at different stages of marketing and in different ways

Google advertising attracts new customers and has a higher click through and conversion rate (PPC advertising, search advertising)

Facebook is considered as brand oriented' and also has a lower click through and conversion rate.

The above conversion rates and click through rates vary according to product or service and the audience. At times they may be equal or vice versa.

If Facebook advertising is successful for your business then Google advertising (PPC) has a good chance of being successful for your business

Easier to track advertising and campaigns in Google AdWords. However, Facebook is also improving this feature.

About Author:

Adeel Ayub Writes for AbleCommerce. AbleCommerce has been a pioneer, and leader, in the ecommerce software industry for more than 17 years! AbleCommerce deliver an easy-to-useshopping cart software andeCommerce Hosting.All of our hosting plans now include more resources to better fit your AbleCommerce hosted store. Our expert ecommerce hosting provides everything you need to get started. We install your store, provide exclusive support, and keep your software updated.Follow on Twitter:http://www.twitter.com/ablecommerce
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