Google Adwords - Improving Keywords & Quality Score Negative Keyword

Negative keywords are an essential part of managing your pay per click campaigns

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Here are some essential PPC tips for you while you are performing with the negative keywords.

There are two available options that you can use to find the right negative keywords. First, you can use the trial and error way. The second option is to be innovative by using keyword tools. However, whichever method you use, it is your responsibility to ensure that such negative keywords make sense for your campaign.

If used judiciously, negative keywords can save you a significant amount of money. When you perform a keyword search for important keywords to you, you are supposed to take note of the keywords that are returned as viable suggestions by the keyword search tool. The next step is to go through them and see the keywords that are unrelated to your niche. For example, if your campaign is based on red hat Linux, the first step is to search for this phrase. It is likely that you will come across some suggestions e.g. derbies and pillow boxes. However, you are promoting software and not a fashion product. It is these negative keywords that you are supposed to include in your list.

It is possible that sometimes your site will be searched, for wrong keywords although they make sense. If you checked your analytical package and found out that youve had some searches visit your site after they searched for red queen mad hatter, you should add such a keyword to your negative keyword list because it has nothing to do with Linux. This is another advantage that is offered by your analytical package.

For more PPC News & PPC Tips visit us at www.absem-ppc.com

by: ABSEM

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