Google And Twitter: What The Heck Is Going On?
Since its inception Twitter, a seemingly ideal SEO tool
, couldnt be used for link juice on Google. Twitter added a nofollow attribute to links submitted by its users. This no follow attribute recommends to Google and several other search engines to disregard the link in its searches. Thus twitter couldnt raise your ranking in Googles SERP page. The only search engine which didnt follow Googles nofollow was Ask.com and they have significantly less traffic.
However things have changed.
Google has changed its indexing policy and is now looking to index in real time. This means that Google can now see social media posts such as Facebook status updates and yes even tweets. Which means that pretty soon when someone looks up your name they will be able to find out what you had for breakfast, whether or not you liked Avatar and what pisses off your significant other about the way you dress in the mornings. It also means that Twitter has become a much more effective tool for Search Engine Optimization.
SEO Experts are particularly eager to discover how Google ranks these real time results. Real time results tend to be posted on the top half of the page, which means they are the first thing a searcher will see.
Simply put real time results are ranked according to the reputation of the sites that link to them.
However nothing in the world of Google is ever simple.
Some links have more value than others and this comes down to reputation. Google doesnt only look at quantity of links or popularity of the Tweeter but rather the quality of the sites that link to them. In simple terms the more highly respected followers you have the better your ranking, the higher ranking the websites that link to your site, the more link juice you can squeeze.
Be careful though. Even if you have a lot of followers if your posts appear to be spam they will be blocked from Googles index. Google has connected hash tags, related to trending topics on facebook, as being linked to spam tweets and consider these links to be junk links. The quality of your tweets is likely to be a major factor in how you end up ranking, as it will also determine your follower to followed ratio. Well talk more about ratio a little later on.
Now that we know a major way to lower yourself in the ranking system the question is how can you increase your chances? Googles ranking system is incredibly complicated and there are literally hundreds of factors to be considered. As this is a new system here are a couple of suggestions on how to optimize your twitter account.
1) Relevance: Keywords are extremely important. Having your links connected to keywords will also increase your chances of rising in the real time ranks, as this is also how their regular index works.
2) Age: How long you have been tweeting aids in your reputation, so seasoned pros will likely outrank newbie prodigies. Think of building your Twitter account the same way you would build a brand name. The more recognizable the brand the more power you have.
3) Keeping Current: Inactive counts are less likely to be crawled regularly and as such will be lower in the rankings. Keep telling us what you are doing and well keep coming back. Unless youre boring try not to be boring.
4)Ratios: Users following a lot more people than they have following them will obviously be ranked lower then tweeters whose followers outpace the quantity of people they are following. After all the number of people you are following says little about the content you offer. Users who use pyramid software tools to maximize their number of followers can be identified by the almost even ratio between following and followers. Google most likely wont look too kindly on users trying to trick their ranking systems. Its sort of on the same level as Mr Burns using all those dead pets to get himself elected as Mayor in the Simpsons. By which I meanbad practice.
5) Unique Content: Provide something no one else does. Keep your links useful and people will keep coming back. No one wants to hear about what you had for breakfast unless you provide links to the best recipes for breakfast sausages. Use those 140 characters to reach out to the masses. Weirdly enough they are making TV shows based on Twitter accounts. I guess they ran out of video games.
While there are a lot of factors to consider in optimizing your Twitter account, there is no doubt that the SEO world will be changed by Googles decision to index our social media posts.
by: Intesols
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