Google Buys Visual Search Engine Like.com

Google said on 20 August 2010 it bought Like.com

, whose visual search engine helps people match clothes and other apparel online and purchase them from retailers. Google admitted that on August 20 it has acquired Like.com, whose visual seek engine helps people equal clothes and other garb online and asset them from retailers. Financial language was not disclosed, while TechCrunch said the contract is wherever roughly $100 million. Like.com CEO and organizer Munjal Shah announced the deal on the Like.com home page August 20. A Google spokesperson told eWEEK: "We're pleased and excited to welcome Like.com to Google, where they'll work closely with our commerce team.

Search engines such as Google and Microsoft's Bing and e-business sites such as Amazon.com do a tenuous job evolving harvest such as books, electronics and DVDs, commonly bought online based on reviews and ratings. Like.com said it employs laptop sight and procedure education technology to market "spineless produce" or those that are purchased based on a consumer's delicate shape and "whether the article matches a business to recent trends and opinions of the devise elite." "With that in mind, we've developed technology that lets us understand visually what terms like "red high-heeled pumps" and "floral patterned sleeveless dress" mean and created algorithms to understand whether those pumps complement or clash with that dress." In effect, Google has acquired a visual search engine for fashionistas.

While Google won't say what it tactics to do with the technology the Google spokesperson dropped hints in this invoice: "While Like.com will organize its Websites separately in the near label, we're excited about the technology they've built and the domain expertise they'll bring to Google as we remain to work on building great e-import experiences for our users, advertisers and partners." Google can do a lot with this website and Like.com has a lot of profit for Google, which we would be able to see in near coming. Like.com is plateful customers in United States of America only and it will not take much time for Google to inflate it to diverse chairs. This is a good apportion which has bowed out for both Google and Like.com. Google has decided to increase at a great pace it seems, it's not killing much of time in taking decisions and has been all over the hearsay lately.

Like.com's technology is only outstanding and could be very beneficial if useful to Google's Product Search comparison shopping Website, which is in beta or Google's Commerce Search engine for retailers. What is certain is Google is investing hugely in computer eyesight technology, which enables visual explore, for the desktop and portable design. Google in April acquired visual art pursuit engine Plink. This technology is being used to bolster Google Goggles, the itinerant visual pursuit application Google launched earlier this year. Goggles, whose creator Hartmut Neven sold his band Neven Vison to Google in 2006, lets users seek for information about matter and locations by snapping movies with their smartphone camera. Google's venture centered arm also invested in Pixazza, which helps web users goods products they see in photos on Websites.

Google Buys Visual Search Engine Like.com

By: Priyanka Gupta

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