Google Caffeine - Wake Up and Smell The Coffee

Google Caffeine - Wake Up and Smell The Coffee

When anyone mentions coffee and caffeine the following words come to mind.

Energy. Buzz. Wired.

In the month of June, 2010, Google announced a groundbreaking change to their search infrastructure called Google Caffeine. Google Caffeine is all about providing real time information. This is Google as you have never seen it before. And the way you market online has to change along with it.

Why is Google Caffeine A Fundamental Change to Google's Infrastructure?

Previously when searching on Google, we were viewing an index or snapshot of the the internet as it related to your search. It was not a live feed.

Google is now providing a live feed of the internet which it says is provides 50% fresher results for web searches.

What Does This Change Mean?

Search is moving into real-time.

What this means now is that while we need to pay attention to backlinks for websites, social media is going to play a greater and more important role in how a website is marketed.

It also means that not only are we competing with more web pages, we are also competing with more channels. This includes Facebook, Twitter, Youtube, Google Maps and so on.

Interesting Links on Google Caffeine

Comparison of Old Google and New Google

http://www.comparecaffeine.com/search-com.php

Google Caffeine shows results faster. Also the freshness of results is clearly apparent.

http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

http://mashable.com/2009/08/10/google-caffeine/

http://www.seobook.com/google-caffeine

http://www.gizmodo.com.au/2010/06/googles-new-indexing-system-is-fully-caffeinated/

Marketing on the search engines just got a little harder. Is your business keeping up?

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