So you have your new website design sydney and you have spent hours and in some cases days or months optimising your website to ensure that it is on page one of Google.
You finally make it to the position of where you want to be for your relevant keyword , call it web design sydney and you start to take phone calls and emails from clients that have found you online. You can see sales rising and revenue increaing all because you have a great position on Google.
Then, one day you key in your main keyword in the search field on Google and to your absolute horror you are no longer on page one. You are not even on page two or three but you are in fact on page seven, which for a search engine is not the best place to be. Ideally, you want to be on page one and two at the very worse, but page seven is a complete waste of time.
For the naive person or the uneducated business person with a limited knowledge of google one might tend to panic in a scenario like this. The trick is to take it easy and understand that Google is just sorting out its algorithm and that you will shortly be restored back to your preferred number one position. Its quite hard to put a time frame on this but in most cases you will be back to where you want to be in about a weeks time.
yes, this is frustrating and yes this can affect your business but there is not much you can do about it. If you are very concerned its best to contact a search engine specialist who will be able to advice you on a certain strategic and focused course of action if action is in fact required.