Google Instant And Its Probable Effects On Search Engine Optimization

Google, the most popular search engine, has constantly lived up to its promise of

bringing in innovative concepts, techniques and tools that redefine the online user experience. The latest addition to their growing kitty is Google Instant that was launched only a week ago. But, speculators are already in full swing making innumerable assumptions regarding its future impact on the online search scenario as well as Search Engine Optimization (SEO) business.

Introduction

For those who are not yet updated on this latest offering from the house of Google, Google Instant provides you real time search results as soon as you type the first letter in the search box. So, its name has been justified here. Google has reiterated this thing several times before that its major goal is to improve speed a hundredfold. Though it offers results in milliseconds, the user takes several seconds to key in the search query. So, you can say this specific problem has been addressed by it with Google Instant. You can now experience a more pictorial display of your search results with accompanied images. This novel update will certainly bring people closer to their most preferred search engine. But, it is still unknown whether it is going to affect search engine optimization in particular.

Era of Short Tail Keywords

According to some experts in the Internet marketing, this latest development will have a bearing on the SEO though Google has not made changes to the way it estimates the quality of websites. With this instant feature, users will frequently go after the popular terms Google recommends. Consequently, those terms will be searched more often. So, it is very much likely that users will start selecting a search result even before typing their complete query. This is a word of caution for SEO professionals who will henceforth concentrate more on the short tail keywords in place of long ones.

Say Goodbye to 100-Result Preference

With Google Instant, you would in all likelihood bid farewell to 100 results in one page set through Google preference. Users will always get 10 results per page at all times. This affirms that people will not be expected to go deep into the search results when they are using this new feature. It seems Google is not very enthusiastic on continuing with that functionality. Achieving the top three rankings for your targeted keywords may be of prime importance for optimization experts from this very moment.

More Google Revenues

Last but not least, Google Instant may boost the revenues of this search engine through more clicks on sponsored listings since there are chances of users diverting their attention on these paid advertisements. You can now have faster search results, but there will more expenses for the advertisers and tougher for SEO professionals. But, the best online marketing companies are able to see an opportunity in any new difficulty.

by: preeti singh

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