Can Google Instant become indispensable for users? Will it become the A-Z of search and has Google rewritten its success story? The answer to these questions has a mighty bearing on the SEO industry.
Groundbreaking Search
Google Instant is an unconventional way to search, and groundbreaking as well. But it isn't something totally new. It is a further step following the innovations Google has brought about to make the search process more user friendly. Google Instant takes this to a whole new level in the sense that keyword optimization shifts from focusing on the keywords users tend to enter as search queries to what Google directs them to search the predictions Google makes regarding what the search query is likely to be.
Google Instant Search Query Predictions
These predictions are basically direct and more generic terms in the results of which some of the specific topics that deal with the specialized subject the user searches could be contained. People searching for a specialized topic begin to enter the query in the search box, but Google predicts what they're searching for even as they are typing, connects it with a keyword and produces results for it. This could have an impact on searchers, whereby they abandon typing their search query and check the results instead. This process could even make Google Instant indispensable for users.
Optimizing for Those Vital Keywords
SEO must be optimized for those key search terms that could really bring in the vital traffic to your website. This will determine earnings for your site through greater traffic and more exposure for the ads that sponsor your site. Google itself maintains that its innovations are directed not to break down the influence of SEO, but rather make black hat SEO less profitable for webmasters. SEO with a human face is what Google seems to expect from webmasters.
Human or not, your website has to make the most of the opportunity to capitalize on the projected increased search by Google Instant which is predicted to become indispensable for users.