Google Moves From The Red Mainland
Google's long running feud with the Chinese government over its
unwillingness to censor its search results in line with demands has been
highly publicised and somewhat controversial. The Chinese search market is
growing as the country's broadband infrastructure becomes more mature and so
many search players are attempting to gain a foothold, with Google's global
brand proving to be one of the most successful until the first murmurings of
conflict were detected.
Originally Google had taken issue with the Chinese authorities after several
user accounts were deliberately hacked and after it was ordered to filter
out search results via its Chinese site that were deemed to be unfit for
public consumption, it made a number of changes in order to partially comply
with some of the Chinese Government's requirements whilst partially
circumventing other and further incurring the ire of the authorities. Back
in March 2010, Google began to redirect any search made via its Chinese site
to the equivalent, based in Hong Kong. Here the Chinese rules over
censorship of search results did not apply and so it could freely give
Chinese users access to the web addresses most relevant to their requests,
no matter what they were looking for.
Google's work-around was clever, but it was hardly covert and, as such, the
authorities reiterated their demand that Google reinstate the Google.cn
website and enforce the mandatory filtering of search results. Google has a
lot to lose in this situation, as the Chinese government is withholding the
renewal of its license to operate in the region until some kind of
compromise is made that is acceptable to both parties. For the time being,
Google has reinstated the Chinese version of its site, but instead of
filtering search results, until its licence is renewed, the website simply
provides visitors with a link to the Google page that operates out of Hong
Kong. This small partition between the sites was deemed as significant
enough to comply with the current requests of the authorities, but the
question of the licence renewal is still up in the air and the result could
be that Google is no longer able to operate directly within Chinese
boundaries.
In most cases, the question as to whether or not to filter the search
results in China is academic, because the government has already imposed an
embargo on many sites, meaning that even if users could view the links on
Google, they would be unable to access the sites due to the nation's
enforced firewall. Of course Google is far more than just a search provider,
as its services extend into most areas of the online world. This means that
its exit from the Chinese market would leave a large number of users without
much needed services and it has become a point of contention for many
residents who fear that Google would leave a gap that no other provider
could fill so does the leading
SEO Companies and internet marketing consultants assumes. It is important to note that Google is not actually China's most
visited search engine, with this honour going to Baidu. As a result, it is
set to expand its maps and multimedia services to entrench its presence in
other ways.
At present, the penetration of internet connectivity in China is at some 30
per cent, but by 2015 the government plans to push this up to 50 per cent.
This will drive demand for IT & computing courses, seo services & SEM Services as the population familiarizes itself with internet technology. Given the vast population of the country, this represents a
significant portion of the market over which Google could potentially hold
sway if it manages to regain its licence to operate. Without Google, rival
search providers are likely to gain momentum and market share.
by: karmatechnologies
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