Google Penguin Algorithm: Importance Of A Web Content Writer
You might think a web content writer has nothing to do with the Google Panda algorithm update
, and that it is about backlinks and anchor text. However, Google itself emphasizes the importance of originality rather than scraped or spun content, and Penguin is about black hat SEO and spamming of keywords and links, so website content is very much a part of the update.
Google Penguin is hunting down software-generate content, or that spun using insufficient variables, and is also searching for listed pages with links from only very few sources. Fairly large numbers of web pages have been dropped from Google's rankings, and many businesses have suffered severely as a result. What is this algorithm update, and what is the importance of a web content writer in this respect?
According to Google, the Penguin update is an extension of Panda, introduced in February, 2011, and is intended to detect web spam. According to the official Google blog and other official sources, Google has been analyzing the vocabulary used by spammers using Gmail, and is using some of this information in Penguin when carrying out web content searches for 'spammy' words. Penguin has detected web pages containing this type of content and while not always delisted, they have dropped in ranking position.
The purpose of the Google Penguin update is generally to seek out those web pages optimized using 'black hat' methods. Among the techniques being targeted are using the same anchor text, links farms, purchased links, overuse of keywords, software-generated content, internal linking methods and many more.
It has never been more important to have original website content, that has been written by an experience web content writer familiar with the Panda and Google Penguin algorithm updates. Since Google is trying to improve the quality of its customers' search engine experience, it is likely to target web pages and articles that differ in content only through a few synonym changes - as, in fact, they are - and those pages that benefit will likely be manually written rather than by use of software: algorithms can detect content with he same paragraph and sentence structure that changes only in its vocabulary.
Irrespective of the form your website content takes or its purpose, Google Penguin makes even more essential for it to be hand written and not generated by software or scraped from other online content, and a professional web content writer will do that for you very effectively. Scraped articles are being hunted down by the Google algorithms, particularly those which are generated from snippets of other content published online or spun by changing individual words.
Those that use and market such software will deny this, but I believe Google before those with a vested interest. Spintax will probably continue, although you will have to change a large number of fields if the web content it creates is to pass scrutiny: varying just 25% of the words in a single article will be unlikely to pass duplicate content filters in future.
Nevertheless, while all the above will affect your listings to an extent, the main focus of Google Penguin is on the diversity of links back to your site. Your site will suffer if all your backlinks come from one article directory or link farm. Although backlinks are an essential component of optimization, they should use a range of different anchor text and come from as large a number of different sources as possible.
The anchor text you use should vary and you should not always use the same landing page. This is nothing particularly new, although the effect of the new update has been to ensure that Googlebot pays particular attention to the quality of backlinks and their sources.
A good web content writer will be able to provide you with original content that is correctly keyword-optimized without excessive use of individual keywords or phrases. A professional article submission service can submit your articles to multiple directories, blogs and Ezines, using a variety of anchor text, and spinning to ensure around 50% difference compare to the recommended 30%.. The need for diversity in source pages for backlinks is also met. Always remember that you can't go wrong with Google if you write naturally for the reader.
by: Peter Nisbet
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