Google Strengthens Real-time Search With Twitter Deal

Internet giant Google has strengthened its real-time search engine offering with the inclusion of promoted tweets

. The deal with Twitter is likely to make the micro-blogging website much more appealing to SEO agencies who want to get their clients to the top of Google's search engine results pages. Promoted tweets are already a part of some businesses' forward-thinking search engine optimisation strategies and their inclusion in Google results will make them infinitely more useful as a marketing tool.

They allow advertisers to prioritise their visibility on Twitter's site.The deal is a first for Google. As well as ramping up the firm's social search capabilities, something which it has been working on for some time, it is the first time that the search firm has allowed a third party to directly advertise on its search engine results pages without resorting to Adwords.

Of course, tech-savvy businesses have been using natural search engine optimisation techniques to climb the Google rankings for years, but this is the first time that a company can get a head start simply by paying for a priority spot on a third party site - in this case Twitter. The loosening of Google's marketing rules and regulations is expected to open the floodgates to other potential marketing deals, which could change the face of search engine optimisation for good.

On the other hand, the deal could be just Google's way of countering a deal between search engine alternative Bing and the world's most popular social networking website, Facebook. The two signed a deal earlier this year which promoted the latter's 'liked' items on the former's search engine results pages. Having said that, Google is probably just thinking of the money. After all, the deal with Twitter is based on an undisclosed revenue sharing model. So just by altering its search results to include a few prioritised tweets, Google could substantially increase its revenue - particularly as there are so many Twitter users out there.

Whatever the future holds for real-time search, it is clear that search engine optimisation is starting to become heavily integrated with social media and other digital marketing platforms.

by: Mediarun-Alex Wares

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