Google Updates: Reinforcing Credibility Of Search Engines For The Users

Panda updates were ushered in 2011 to meet the requirements of the people making search queries to show up more relevant results in search engines

. This was initiated after the complaints were received for search queries resulting in showing up of inferior content. So, the Panda updates set in the ball rolling for making the SERPs more relevant for search queries. This also meant that the inferior stuff needed to be punished and the websites resorting to inappropriate and user-unfriendly SEO strategies were to be downgraded in importance. The thrust of the regular and ongoing Panda updates are to make the SERPs more meaningful to the users.

Some of the key features of this update have been to:

1.Punish the content farms for inferior content.

2.Punish indiscriminate and thoughtless SEO activities.

3.Emphasis on ensuring that the businesses and their websites exist in real using geo-tagging measures.

4.Seeking the user input on determining the importance and relevance of the website through different means.

5.Penalizing over-optimized sites which do not deliver much on quality front. This includes the sites which are having long-tail URLs, are listed in directories where there is no relevance for them to be there and doing other such activities which can not be made out of prudence.

The underlying principle behind these updates is to ensure that Google SERPs do not become the dumping grounds for all kinds of trash since SEO is not just privy to select few companies any longer and there are many SEO companies promising good returns to businesses with their activities. Since the rankings can improve with some basic SEO activities, even if these are done indiscriminately, there is a lot of useless stuff which shows up on search engines. This affects the credibility of the search engines since the users are always hard put to think their keywords more creatively or hunt for relevant information for some of the SERPs.

For the search engines, credibility is one of the most important consideration since if the users find that the desired results are not being shown then they will switch over to other search engines to try and find what results are shown by them. This lose of trust is something which the search engines can not afford to ignore and for this reason, there is a need to keep one step ahead of the SEO companies and regular updates assumes significance for this very reason.

by: Anil Sharma

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