Google is positioning YouTube to compete with broadcast and cable TV

Google is positioning YouTube to compete with broadcast and cable TV

Another sign thatGoogle is positioning YouTube to compete with broadcast and cable TV, as well as other video-streaming services like Hulu and Netflix:YouTube Live, a new branch of the hugely popular video-sharing service, debuted on Friday.

As its name suggests, YouTube Live provides live-streaming events rather than the recorded videos found on the regular YouTube site.

"With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you've told us you want more--and that includes events taking place right now," Google managers Joshua Siegel and Christopher Hamilton wrote in a Friday post onThe Official YouTube Blog.

The new live-streaming service includesYouTube Live, a home page where you'll find events streaming at this very moment, as well as information on events slated for today, tomorrow, and the next seven days. When you subscribe to one or more YouTube Live partners, you'll be notified of upcoming live streams on your YouTube homepage.

YouTube has streamed a variety of live events in the past, includingmusical events andcricket matches. But the new live channel is a more concerted effort to establish YouTube as a broadcast-style destination for real-time entertainment.

Initially, the live-streaming beta program will only allow select YouTube partners "with accounts in good standing" to stream live content on the site.

"The goal is to provide thousands of partners Dell studio 1536 battery with the capability to live stream from their channels in the months ahead," wrote Siegel and Hamilton. "In order to ensure a great live stream viewing experience, we'll roll this offering out incrementally over time."

The New YouTube

TheWall Street Journal reported this week that YouTube plans to offer about 20 premium channels, each showcasing 5 to 10 hours of original, broadcast-caliber programming a week, by the end of the year.

Google's reported$100 million overhaul of its video-sharing service could position YouTube as a strong competitor to subscription-based streaming services such as Hulu Plus and Netflix, the latter of which recently announced plansto distribute original programming in addition to its usual fare of movies and TV episodes first shown elsewhere.

The addition of live programming might also give YouTube a competitive edge over Hulu Plus and Netflix, neither of which currently streams live events. AsI've learned firsthand, one of the drawbacks of canceling cable TV service--particularly Ibm thinkpad r60 battery if you live in an area with poor over-the-air broadcast reception--is that it's often hard to watch real-time television programming, including sports and awards shows that aren't streamed live.Dell studio 1535 battery

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