Googles Penguin Update About Unnatural Links What Are They And How To Avoid Them?

Link building services facilitate a site to generate traffic when a user clicks on particular links that point to a specific site

. Even though Googles latest update called Penguin throws arch light back on the importance of link building in SEO, it is disadvantageous to the sites that dont follow ethical (read, natural and search engine approved) link building practices. This article gives an outline of the unnatural links around which Penguin update revolves.

Unnatural Links

Unnatural links are type of links which can purchased or can be created artificially to improve a pages ranking on search engine result pages. Unnatural links are developed on primary set of keywords that are expected to bring conversions or business in more general terms. These links are often used for cheap and fast off page optimization methods. Penguin update of Google penalizes sites for low quality, unnatural links. Google regularly updates its search algorithm to improve the experiences of their users considering the clever manipulations done by the black hat SEO practices and artificial link building services. The punishment rendered by Google has become rigorous with the introduction of Penguin update.

The adoption of the unnatural links due to shortage of resources cannot be justified. Despite the penalty, the reason why unnatural link building process is still thriving is the constraint of time and money that often lead small businesses to look for ways to help them remain from spending a lot of time in build links, unlike the bigger players. Big businesses on the other hand get high quality links generated by professionals across trusted networks of pertinent websites.

The links that are originating from some networks of blogs, cheap articles websites (which have already been penalized during Panda update), paid contextual links etc. can be considered to be an unnatural link. In addition to this they can also come from inappropriate sites, contents of poor quality, hidden links, guest blogging sites, sites that are malware attacked, or even from consistent page ranking sites.

An unnatural link is not named so due to its source, but it is done so due to the prototype of its appearance in the link profile. Link behavior is considered as doubtful, if there is a sudden raise in the number of back links.

How Unnatural Links can be avoided?

To avoid unnatural link, first of all the links must be identified. This can be done with the help of link tools that detects the duplicate links. Some of the tools that can be used are Majestic SEO, SEOMoz Open Site Explorer, Cognitive SEO, A Hrefs, and Google Webmaster Tools.

The steps involved in this process are:

* Cleaning the site and footer links.

* Monitor the linking roots to remove the duplicates.

* Eliminate dead or broken links.

* Check and remove the hidden links.

Post-Penguin Link Building Tips

Some of the practices directed by Google to avoid unnatural links while link building is:

* While doing onpage or offpage link building, make sure that the SEO Company is conversed with the new Penguin update.

* Produce unique and high quality contents by investing on content writers. Authorship can be obtained by posting it on the blogs.

* Post some unique and quality contents on a reputed and high ranking site and link it to the home page.

* Use of actual names while commenting on any posts.

* Build links to long tail keywords or domain names.

* Actively stay on social network profiles and share informations.

Thus, it is evident that Googles Penguin update has optimized the website by avoiding various spam factors and also penalizes the websites involved in the over-optimization with their link building strategies.

by: Jack Davison

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