Gps Tracking Expert Tells Sellers: Use Custom Forums To Help Customers
Many entrepreneurs are exploring the potentially lucrative business of reselling
GPS tracking devices as more and more people are getting fascinated and interested in knowing more about the benefits of these tools and one of these budding entrepreneurs could be you. As a seller, you should look for innovative ways on how you can reach out to potential customers and starting out a custom forum to help their needs is one of the most effective means for you to do so.
But first, you must have a clear understanding the difference between people buying GPS tracking devices and those who prefer portable GPS units. For one thing, users of portable GPS units main intent for buying these devices is to help themselves get a guide or a tool to find the best way to locate and get to a certain destination and use an interactive digital map to do so.
Although GPS tracking devices have the same basic architecture as a GPS receiver in the manner of how they utilize the Global Positioning System to get coordinates, users of this device may not necessarily use them on their own person but as a way to track the location and movement of a person, animal, vehicle or object in real time.
** Using Your Knowledge Base to Your Advantage **
Owners of GPS tracking devices may have a bigger knowledge base available to them than buyers of portable GPS devices. For one thing, if youre an owner of a GPS tracker, not only are you knowledgeable about the basic principles of GPS devices but also on the intricacies associated with GPS trackers which may not be readily available to new buyers.
This is why buyers of GPS trackers have more technical knowledge than owners of portable GPS devices as they are more exposed to various GPS-related applications that go beyond the core functions of basic GPS devices. Geotagging, photo tagging, GPS logging, GPS jammers and a host of other terminologies may not be familiar to owners of basic GPS devices as do users of GPS tracking devices.
You can use this fact to your advantage by setting up a forum where more knowledgeable GPS tracking device owners lend their technical knowledge to help potential buyers and newcomers about the various applications and choices available to them. This would make potential buyers more interested and wanting to know more pushing them towards the final step of buying their own GPS tracker from you.
** Setting Up a Forum to Help Your Customers and Capture their Market **
There are several forums and GPS communities available out there which you and your customers can participate in, but as an entrepreneur this would be to your disadvantage. For one thing, most of these forums are built by online marketers or sellers of GPS tracking devices themselves, or they can be affiliates of a particular brand or store selling these devices.
The discussions within these forums might be biased towards this particular brand or store. A newcomer like you would never stand a chance against them. What you need is to have your own online community and moderated forum where you can control and filter out discussions and use them to your advantage.
The following describes some of the considerations that you need to take before you start your own forum or community where your GPS tracking device customers can join.
* You should have a unique domain and hosting for your site. Just like any online business, having your own domain name can give you good product recall and branding which would benefit your business well.
* The forum should be properly categorized into topics that would interest your customers. This includes features, functions, and terminologies that they would be interested to know.
* Have a separate section for product reviews and comparison, clearly indicating why a particular brand or model is more highly recommended than the next. Of course, you should only include discussions on brands and models that you carry in your own business and avoid giving reference to competitors.
* Information on geographic locations and what devices or models would work best in these locations would be great discussion topics that potential buyers would be very much interested in.
* Include tips, suggestions and resources on where your customers can get free or open source software that are compatible with the GPS tracking device and models that you market. This would be a very important resource that they would need to know which could possibly edge them closer to making that purchase.
An online community and forum customized for your GPS tracking customers is a great way to expand and grow your market base as a seller of these devices. You just need to learn all the ropes and carefully map out a plan and use this knowledge to your advantage.
by: Roseli
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